Hey, everyone, you're listening to Superwomen. Today's guest is Amira Rasul, the founder of the folklore.

The folklore is changing the way retailers and consumers discover African and diasporic grants globally.

And just this month became one of the youngest black women to raise a million plus in a precede round. Amira and I

spoke about her experiences as a fashion editor that led her to studying in South Africa that inspired

her to create the foreclore at just 22 years old. Take a listen. Amira, welcome to the podcast.

Thank you. I'm excited to be here. I was perusing your site and I was thinking to myself, why didn't I start shopping when I had time to this weekend? That's all I was

doing. It's beautiful, by the way. Thank you. Appreciate it. Yeah. So will you kind of start out and tell us a

little bit about what the folklore is? Yes. So the folklore group, we're a commerce company that

empowers diverse consumer product businesses and global markets. And so we do that through three different channels

through the Folklore Connect, which is our B2B wholesale platform where retailers can discover

and shop global brands across apparel, accessories, homework, and beauty, and be able to

place wholesale orders from them in a seamless manner online. And then we also

do that through the folklore marketplace, which is our consumer facing arm, which is a shopping

aggregate that collects, you know, these amazing products from multiple commerce websites and

makes it easy for consumers to find these diverse brands. And then we also do it through the folklore edit,

which is our, I would say it's like our media site. We really do like industry analysis,

news around the types of brands that we work with. And so when it comes to the brands that

we work with and that we support through these platforms. These are brands that

are either based in emerging markets, so places like Asia, Africa, South America, or if they're

based in a more established markets like the U.S. or Europe, they're of a diverse background.

So this could be black, Latinx, indigenous, Asian, etc. So it's really about supporting brands that have

either been geographically marginalized from being able to globalize their business or been

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