Hidden connections that transcend borders and defy stereotypes | Aparna Bharadwaj

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4.1 • 11.9K Ratings

🗓️ 25 January 2023

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Global consumer strategist Aparna Bharadwaj shares a fascinating glimpse at under-the-radar affinities that transcend cultures and borders -- from the way people snack in China and Saudi Arabia to how people shop for clothes in the US and Russia. "There are patterns where you least expect them," she says -- and paying attention to them just might bring the world a little bit closer.

Transcript

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0:00.0	You're listening to Ted Talks Daily, I'm Elise Hugh.
0:07.4	The talk you're about to hear is probably going to make you hungry.
0:10.2	It's going to get into snacks.
0:12.3	Yep.
0:13.3	But there's more than that.
0:14.3	In her 2022 talk from Ted at BCG, Global Consumer Strategist, a Parna Barat Watch, opens
0:20.2	up the fascinating data she's learned about the motivations behind what we buy and consume.
0:26.2	She shares the differences in surprising similarities in that all over the world.
0:31.6	After the break.
0:35.5	Got a business problem?
0:36.5	There's a Ted Talk for that.
0:37.8	Stay updated on everything business, on Ted Business, a podcast hosted by Columbia Business
0:42.6	School Professor Modoupe Akinola.
0:45.4	Every week she'll introduce you to leaders with unique insights on work, answering questions
0:49.9	like, how do four day work weeks work?
0:52.7	To will a machine ever take my job?
0:55.2	Get some surprising answers on Ted Business, wherever you listen to podcasts.
1:01.5	I've lived and worked in some very diverse countries around the world.
1:06.1	I was born in India, but I grew up in Iran.
1:09.6	I remember I was about eight years old as a child in Iran with my family watching the
1:15.5	beautiful festival of Navros.
1:18.6	Navros is celebrated usually at night with families gathered around a bonfire.
	...

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