HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 23 June 2022

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to where they are now, with over 2 million subscribers and counting, didn’t exactly come with a blueprint…

This week on How I Built This Lab, Kelsey and Becky talk to Guy about pursuing the uncharted territory of a YouTube career, their philosophies on navigating brand deals, and their take on growing a business in the creator economy without compromising on values.

Check out The Sorry Girls on YouTube and try your own hand at DIY: https://www.youtube.com/c/TheSorryGirls/featured

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Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:10.5	Hello and welcome to How I Built This Lab.
0:13.0	I'm Guy Ross.
0:14.6	So just the other day, I was trying to figure out how to get a coffee mug stain off of my
0:19.5	coffee table.
0:20.5	I thought, and I thought, and I thought, and then I thought, wait, there's probably a YouTube
0:26.7	video on that.
0:28.3	And guess what?
0:29.7	Indeed there is.
0:30.7	So basically, you put a damp towel on the coffee table, you gently run a warm iron over
0:36.4	it, and voila!
0:38.3	The ring usually disappears.
0:40.8	But please, I am not an expert, so don't blame me if it doesn't work for you.
0:45.4	The point is, there are a lot of people out there who know how to do a lot of things,
0:50.4	things they happily put on YouTube.
0:53.2	And if you can find an audience, those skills can help you build a business.
0:58.2	Which is exactly what the Sari Girls have done.
1:01.5	Kelsey McDermay and Becky Wright are the Sari Girls.
1:05.1	They'll explain the name in a moment.
1:07.3	It's a YouTube channel dedicated to do it yourself projects and home makeovers.
1:13.1	The channel now has over 2 million subscribers, and their small media company now employs
	...

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