HIBT Lab! Osmo Salt: Nick DiGiovanni

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 26 January 2023

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you know who holds the record for making the world’s largest chicken nugget? How about the world’s largest sushi roll?

If you know Nick DiGiovanni, then you know the answer to those questions. Each week, more than 15 million followers across YouTube and TikTok gawk and drool over Nick’s masterful and over-the-top culinary creations. Nick is at the helm of some analog business ventures too, including a DTC salt and seasoning company and his debut cookbook, Knife Drop, which publishes later this year.

This week on How I Built This Lab, Nick talks with Guy about overcoming shyness to become an on-camera personality, and his recent decision to forego Harvard Business School to continue on his path as a creator. Nick also opens up about his struggles to set strong work-life boundaries and speculates about his professional future.

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Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hello and welcome to How I Built This Lab. I'm Guy Roz.
0:33.0	So I cooked dinner for my family every night. It's my me time.
0:37.0	Anyway, a few months ago, I noticed that my kids were hanging out in the kitchen with me a lot more while I was cooking.
0:44.0	And they were asking questions, even wanting to help out.
0:47.0	And it turns out that my kids, like apparently hundreds of thousands of other kids, were watching videos from a YouTuber named Nick D. Giovanni.
0:56.0	His videos have been viewed over three billion times since he started posting them on TikTok and YouTube in 2019.
1:04.0	Some of his videos are how-to's, how-to make ramen, how-to make beef Wellington, how-to grill-of-wag-you-stake.
1:10.0	He's even made the world's biggest chicken nugget. And Nick comes to his craft from a place of real expertise.
1:18.0	Years before he became a YouTuber, he took courses at the Culinary Institute of America.
1:23.0	He worked in Michelin-starred restaurants. He did his college thesis about food and climate change.
1:29.0	And he even competed on the TV show MasterChef.
1:32.0	Today, Nick's got about 15 million followers across his social media channels.
1:37.0	And he's also started a food company called Cosmo that sells salts and seasonings.
1:42.0	And when it comes to his passion for cooking, it started when he was just eight or nine years old, making pancakes.
1:50.0	I think every kid at some point helps their parents make pancakes.
1:54.0	But for some reason, and I couldn't really tell you why, I started to play with the pancakes.
	...

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