HIBT Lab! Gro Intelligence: Sara Menker

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 8 December 2022

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Growing up in Ethiopia in the 1980s and ‘90s, Sara Menker saw the devastating effects of drought and famine firsthand. Later as a commodities trader on Wall Street, Sara realized that a major driver of food insecurity around the world was a lack of good data to predict weather events, crop yields, and food prices. That realization led Sara to found her company, Gro Intelligence, in 2014.

This week on How I Built This Lab, Sara shares how Gro Intelligence uses a combination of artificial intelligence and human expertise to help private companies, nonprofits, and governments better understand agricultural markets and address global food challenges. Plus, Sara talks about building the Gro team and the importance of founders understanding all of the different jobs within their companies.

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Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	When you leave home, can you ever really go back?
0:12.0	Made a version!
0:13.0	Soccer legend Leo Messi and I both left Argentina as kids.
0:17.0	You know you're that piece of a puzzle that doesn't fit anywhere.
0:20.0	To so many immigrants, football is a way to reconnect.
0:23.0	Listen to the last cop in the embedded podcast feed
0:26.0	to hear the latest collaboration from MPR and Fududo Studios.
0:30.0	Hello and welcome to How I Built This Lab.
0:35.0	I'm Guy Razz.
0:36.0	So, have you ever wondered how a drought in one part of the world could impact the cost of food at your grocery store
0:43.0	or how extreme weather caused by climate change might change agriculture as we know it?
0:48.0	Well, our global food markets are all incredibly connected
0:51.0	and they require vast amounts of data to understand and analyze.
0:55.0	Which is why Sarah Manker founded Grow Intelligence in 2014.
0:59.0	Grow takes trillions of data points from a variety of sources
1:03.0	and builds forecasts for thousands of unique agricultural products like chicken,
1:09.0	or wheat, or corn, or sunflower oil.
1:13.0	Sarah's company helps clients like food suppliers
1:16.0	and financial institutions navigate climate risk, understand supply models,
1:21.0	predict the demand for crops, monitor conditions for farming around the world, and more.
	...

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