HIBT Lab! Blogilates: Cassey Ho

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 5 May 2022

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program and more.

This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of a more fulfilling – and in some ways, forbidden – career, along with her perspective on what it takes to grow a business in the creator economy.

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Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon
0:06.1	music.
0:07.1	Download the app today.
0:09.1	Hello and welcome to How I Built This Lab.
0:11.8	I'm Guy Razz.
0:13.3	Today we're talking about the creator economy with Cassie Ho, the personality behind the fitness
0:18.6	YouTube channel Blogilates.
0:21.3	Cassie's channel has more than 6 million subscribers and her videos have been viewed more
0:25.8	than a billion times.
0:28.2	But her fitness videos, most of which are free, are just a part of a larger business she's
0:34.0	built.
0:35.0	Today, Cassie runs multiple businesses, including an apparel brand, several product lines,
0:40.6	and a Pilates certification platform.
0:43.2	And the amazing thing is that Cassie sort of fell into her life as a fitness and fashion
0:48.6	entrepreneur somewhat accidentally.
0:51.8	It started with a basic exercise video she uploaded to YouTube back in 2009 for her Pilates
0:57.8	students.
0:58.8	But somehow, word got out and lots more people started to watch the video.
1:03.8	First thousands of people, then tens of thousands and they kept asking Cassie for more.
1:09.7	More Pilates videos, then workout clothes, water bottles, yoga mats, the works.
1:15.8	That was more than a decade ago and Cassie's business is just getting started.
1:20.8	Cassie Ho, welcome to How I Built This Lab.
	...

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