Society imposes what it thinks it knows best. I think that needs to be totally revisited.

I wasn't imprisoned or compartmentalized or straitjacketed by the structure of classical cooking.

We've got the opportunities to reignite our relationship with food.

Food was my mechanism for discovery.

The sound of the sea, the orange and beetroot jelly, the stuff with the nitrogen,

they're there because there's a story behind them.

Ultimately, it's about generating emotion

and human beings have an innate need

to connect with something.

Cooking and eating the food that we cook

made us human.

I used to tell people I was driven by fear of failure and maybe I was.

But in fact there's a point when it flipped the fear was then surpassed by the belief.

How can one guy with no training at a cottage in Bray that's nowhere near London.

Create this, you know, phenomenon.

Because I'm a human being, because anyone can do it

if their belief becomes stronger than their fear.

I open the door and celebrate the beauty of being a human being and this beauty of

being a human being and this beauty of imagination.

I'm going to have a bloody good go,

influencing the way that we approach our food.

Question everything.

...