Here's What Most Digital Marketing Agencies Get Wrong | Ep. #60

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 29 September 2016

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #60 Neil and Eric discuss the relationship between digital marketing agencies and their customers—specifically how agencies treat their customers, and what agencies are getting wrong. Time Stamped Show Notes: 00:28 – Today’s topic: What Do Most Digital Marketing Agencies Get Wrong? 00:36 – Neil had an agency in the past and Eric has one in the present 00:53 – Oftentimes, big agencies hand your account off to a junior person 01:09 – The results are going to be limited 01:26 – Creating an agency should be about driving results to clients 01:33 – Another mistake is not understanding the client 01:42 – The relationship won’t work out 01:45 – Neil’s experience related to this 02:10 – An understanding between an agency and client is important before running a project 02:37 – Most agencies exclusively focus on building their client rosters 02:48 – Agencies lack client profiling and they shouldn’t 03:14 – Try a foot-in-the-door type of engagement 03:48 – Agencies and clients can’t focus on each other 04:00 – Agencies love big clients and big clients get the special treatment 04:18 – Don’t hire agencies that handle big clients, unless you yourself are a BIG client 05:16 – As a client, find a small agency and make sure that you’re your agency’s biggest client and as an agency, value your biggest client 05:30 – Agencies’ cookie-cutter approach 05:53 – Every single business is different 06:07 – Agencies’ package approach 06:15 – There is no set package 06:32 – Make sure the agency produces the highest ROI for you 06:47 – Give the agency your stats and metrics and ask how to increase your ROI the fastest 07:09 – Agencies showing off their awards 07:40 – Focus on your clients 3 Key Points: Owning good communication and practicing understanding can go a long way – always make sure that you’re on the same page with your clients. Treat each of your customers with care—you are here because of them and they are in front of you because they need you. Know your money’s worth—it’s never a crime to ask questions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another edition of a marketing school.
0:55.6	I'm your host Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.1	And today we're going to talk about what do most digital marketing agencies get wrong?
1:04.1	So this is funny because Neels had an agency in the past.
1:07.5	I have an agency right now.
1:09.0	I've been in-house on the other side.
1:10.6	I've been burnt by agencies, so this is a topic that I think we can go on
1:15.1	and on about so I guess I can kick things off on this one more often than not when you're
1:21.1	working with an agency oft oftentimes the big agencies especially
1:25.3	when you're working with them they're going to hand your account off to a junior person.
	...

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