7 Things You Should Always Do Before Publishing a Blog Post | Ep. #59

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 28 September 2016

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #59 Neil and Eric discuss the most important things you need to do before publishing a blog post. Listen as they illustrate the seven things you can do to increase your online presence, click-through rate, and drive online traffic to your blog post. Time Stamped Show Notes: 00:28 – Today’s topic: Seven Things You Should Do Every Time Before You Publish a Blog Post 00:36 – First thing?—A/B test the headline 00:43 – Search for WordPress A/B testing plugin 00:50 – Why this is important 01:14 – Second thing?—have a very engaging image 01:26 – Images affect your click-through rate when running an ad 01:30 – Sites like StockUnlimited gives you unlimited stock photos 01:40 – Subscribe to DesignPickle monthly subscription plan to get unlimited design 01:46 – Single Grain blog 01:56 – Third thing?– email every single website you link out to 02:06 – Sending a cold email 02:20 – An additional note to add in the email 02:27 – Fourth thing? - building a promotional aspect 02:33 – Connect to a community that you can engage in 02:36 – For marketers, you can go to GrowthHackers and Inbound and share the content that you have 02:51 – Think about where your audience is hanging out 03:00 – Reddit looks out for people that are self-promotional—tread carefully 03:06 – Make sure your blog post adds value and you engage with people 03:33 – Number 5?—asking for social share 03:34 – Go to competitors article around the web 03:42 – Go to search.twitter.com and type in keywords to see related articles 03:48 – You can also do searches at and type the keywords 04:07 – After finding the people who re-tweeted the articles, you can email them for social share 04:55 – Number 6?—ask your team to promote your blog post 05:23 – Number 7?—send an e-mail blast every time you release a blog post 05:31 – This is good traffic source 06:02 – Send the email 2 days later 3 Key Points: Utilize your resources—your team and family can help you increase traffic. Don’t just blog—create something of value and you’ll actually pique people’s interest. Increasing traffic means increasing your connections. Learn how to interact with people and return the good deed. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm your host Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about seven things you should do
1:01.0	every time before you publish a blog post. Neil why don't you kick things off?
1:05.8	Sure the first thing you should do is AB test the headline. Most people don't do this. There's a lot of
1:10.4	free tools if you just Google WordPress AB testing plugin.
1:14.8	There's a lot of title tools
1:16.0	that you can do to test the headlines.
1:18.0	The reason you want to do this is 8 out of 10 people
1:20.6	read a headline, only 2 out of 10 click through and read the rest.
1:23.8	So if you can pick the right headline no other way you get more reads, you'll get more
	...

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