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Marketing School - Digital Marketing and Online Marketing Tips

Here's the Very First Email that You Should Send to Customers | Ep. #587

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 10 March 2018

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #587, Eric and Neil tell you what to put in the very first email you send to customers. Tune in to hear why on-boarding is so vital to your success. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's the Very First Email that You Should Send to Customers [00:35] Send an email that helps them throughout their journey and experience. [00:47] Setting them up properly will give customers a positive experience and makes them more likely to remain satisfied customers. [01:24] Getting people on-boarded the right way is key. [02:10] On-boarding is one of the most important levers you can pull and can translate to long-term growth. [02:30] Intercom’s initial email explains how everything works and how you can get started. [02:49] Pat Flynn will send an email introducing himself and uses the tags in Convert Kit. [03:20] Neil’s Co-Founder did a test with About.me and he was able to get their revenue to increase 40 or 50%, just by creating a nice “getting started flow”. [03:52] Make sure to include a checklist or steps, so that people have a path to follow. [04:15] Intercom has a chat or email on-boarding feature that allows you to choose a path that works for you. [04:43] That’s all for today! [04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we are going to talk about the very first email that you should be sending customers.

1:02.0

Neil, I'm keen to get your thoughts.

1:04.0

The very first email you should be sending customers

1:08.0

is something that helps them throughout their journey and experience.

1:11.0

This relates to onboarding.

1:14.0

What most people don't realize is the way you keep a customer happy

1:18.0

is through their first experience.

1:20.0

When someone signs up for your company

...

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