Here's How SEO is Going to Change in 2019 | Ep. #645

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 7 May 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #645, Eric and Neil discuss how SEO is changing. Tune in to hear what will become of SEO next year and how you can adapt. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: [00:38] SEO is heading towards voice search. [00:40] However, it’s not just SEO, it’s the world. Consider Amazon’s “Alexa”. [01:03] Search is changing, because people will ask an AI assistant as opposed to Googling. [01:56] There is a tool that was developed to help with semantic searches. [02:08] It looks for the meaning of what you are looking for (ex. What is love? And it will produce results that offer resources to answer that question). [02:50] AI and semantic searches are melding together. [03:09] Alexa the product is better at SEO, but the voice device outranks it. [03:25] Mobile is huge now. [03:33] If you are using a mobile phone, the search index you see is different than what you would get on a desktop. [03:50] It’s unclear how to monetize voice search thus far. [04:04] You need to be there, so once it’s monetized, you can jump on it. [04:46] Eric and Neil now have their podcast on Alexa and they are getting more listens. [05:20] That’s it for today! [05:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue and I'm Neil Patel and today we are going to talk about how
0:59.0	SEO is going to change in 2019.
1:03.2	Neil.
1:04.5	If you think about SEO, where it's heading
1:06.3	whether you guys like it or not is voice search.
1:09.5	It's not just SEO, it's the world.
1:11.6	You look at Alexa from Amazon, everyone is starting to use, you know, Alexa
1:15.8	being like, Alexa, what's 3-plus 3? I know that sounds funny, but my nephew, he can ask Alexa
1:22.2	for his homework, and my sister has to tell
1:24.0	him hey you're not a lot to ask Alexa anytime you have a homework problems because
	...

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