Here's How Poo-Pourri Founder Held Onto 97% Of Company

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Forbes

Business News, News, Entrepreneurship, Business

4.8 • 6 Ratings

🗓️ 8 February 2024

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Suzy Batiz filed for bankruptcy twice before inventing a toilet spray that made her one of America's richest self-made entrepreneurs. In a conversation with ForbesWomen editor Maggie McGrath, Batiz dishes on her strategy--and the future of her company. Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hi and welcome to Forbes Talks. I'm Maggie McGrath, the editor of Forbes Women and welcome to the
0:07.1	Forbes Set at the Nasdaq Market site. I am here with a founder, a CEO, someone who has overcome a lot of challenges to get to where
0:17.2	she is.
0:18.2	I am talking about Susie Batiz, the founder and CEO of Poopery.
0:21.8	Susie, thank you so much for joining us.
0:24.0	Hi, thank you for having me.
0:25.0	What an honor.
0:26.0	I'm so glad we finally get to talk because you've spoken to Forbes before
0:29.0	but you and I have not sat down together.
0:31.0	And I want to go through everything that has happened
0:35.0	since the last time you talked to us. Okay. And a lot has happened. In 2019 we
0:40.0	ran a story with the headline how a twice bankrupt entrepreneur turned toilet spray into a
0:45.5	$240 million fortune.
0:50.3	That headline says a lot.
0:52.1	And for folks who haven't read that story or aren't familiar with you as an entrepreneur.
0:56.5	Can you give the 60 second overview? What is Poopery? What is your business?
1:00.9	Yeah, so Poopereza before you go bathroom spray that I invented in my kitchen, in my house,
1:06.7	took me about nine months.
1:07.8	I had this idea, can bathroom odor be trapped?
1:10.4	I've always been a closet hippie and decided to mix some oils took me nine months.
1:15.0	One day my husband walked out of the bathroom he said we're going to be millionaires and I said
1:18.8	what? So I'd been bankrupt twice but the product was so good I knew I had to bring it out to the world.
	...

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