Helping Women to Get the Perimenopause and Menopause Care They Deserve, with Joanna Strober, Founder of Midi Health
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 5 December 2024
⏱️ 35 minutes
🧾️ Download transcript
Summary
“I want to build a company that is trustworthy, and that’s what I mostly spend my time thinking about—how to build something that is trustworthy, that provides really high-quality care that is a bit differentiated from everyone else,” shares Joanna Strober, the founder and CEO of Midi Health, a virtual healthcare platform revolutionizing care for women navigating perimenopause and menopause. In this episode, she opens up about her personal journey through these life stages and the gaps in healthcare that inspired her to create a solution.
Why are menopause and perimenopause still surrounded by silence despite impacting half the population? Joanna shares how Midi Health is changing this narrative by providing expert care that is accessible, insurance-covered, and tailored to women’s needs. From her innovative start hosting grassroots “menopause tupperware parties” to now serving thousands of patients nationwide, Joanna’s approach focuses on trust, education, and shared decision-making.
If you’ve ever felt dismissed or misunderstood by the healthcare system, this episode offers both hope and actionable insights. How can virtual healthcare reshape the way women experience these significant transitions? Joanna’s vision is a reminder that better care for women in menopause and perimenopause is not only possible—it’s already underway!
Quotes
- “I want to build a company that is trustworthy, and that’s what I mostly spend my time thinking about—how to build something that is trustworthy, that provides really high-quality care that is a bit differentiated from everyone else.” (27:36 | Joanna Strober)
- “My job at Midi is not to be a gatekeeper... I want you to understand your options and I want you to choose what you feel most good about.” (27:59 | Joanna Strober)
- “When you get tired, rest, don’t quit.” (30:48 | Joanna Strober)
Connect with Joanna Strober:
Instagram: https://www.instagram.com/midihealth/
Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi guys, it's me, Lindsay Pinchuk, host of Dear Fountain. And in just a few minutes, you're going to |
| 0:05.3 | hear me tell today's guest how important the work is that she's doing. Why? Well, because the |
| 0:12.2 | pivots and transitions of life post-40 come into every single conversation that I have as of lately. |
| 0:18.2 | But I'm not just talking about the paramedopause and menopause conversation |
| 0:22.3 | that you're going to hear us discussing in a minute. I'm also talking about the life and career |
| 0:26.7 | transitions as well. On last week's episode of Dear Founder, you heard me talk about networking and |
| 0:32.2 | building your community after the age of 40. When you start a business venture during this time, |
| 0:36.8 | it's just different. |
| 0:38.3 | You walk into your business with a few decades of life experience and because of this, |
| 0:42.3 | your networking community are different too, which is a big part of the reason why I recently |
| 0:47.2 | opened the doors to our new community, The Deer Found Her Forum. The Deer Found Her Forum is exclusively |
| 0:52.7 | for female entrepreneurs over 40 who are building, |
| 0:55.2 | growing, and scaling their businesses. You'll find a space just for you. Actionable support, |
| 1:01.0 | real conversations, and access to insights that truly matter. It's all there. Without the gatekeeping, |
| 1:07.1 | without the overwhelm, just a community that gets it and is here to help you succeed. |
| 1:11.9 | Founding memberships are now available at just $1 a day through December 3rd, 2024, but |
| 1:18.5 | spaces at this level are limited. |
| 1:20.8 | Use the code founder to unlock the lowest price will ever offer for this community and join |
| 1:25.6 | us inside. |
| 1:26.6 | You'll start to expand upon your own network |
| 1:29.3 | immediately. And now on to today's episode. As I told today's guest, Joanna Strober, founder and |
| 1:36.7 | CEO of Midi Health, what she's doing is genius. I can't go anywhere anymore without the paramedopause |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Lindsay Pinchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Lindsay Pinchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.