As we run our businesses inevitably,

times come up where shit hits the fan,

where we need to figure a solution out because we've got to make something happen.

Right.

Where something unexpected happens. We're faced with it, and we got to figure out a solution

or multiple solutions.

Now, if we are trying to come up with solutions from a fear-based mindset or scarcity-based

mindset, the solutions that if we're even able to come up with anything, likely usually are not very good.

And so we kind of have to take a step back and try, right?

It's not easy, but try and get some perspective on things to try to come up with ideas on how to solve whatever you are faced with.

And one of the best things that you can do is sort of crowdsource ideas from people.

And we did a live event, live retreat for my accelerator program here in San Diego back in October.

And that's one thing that we do in the program is we crowdsource ideas from other people.

And so I want you to imagine this scenario.

You wake up one day.

You run Facebook or Instagram ads or meta ads consistently in your business, let's just say.

And you do regular promotions or live launches in your business.

And for the past several years, you've relied on ads to get registrations to register for your challenge or for your launch or whatever it is that you're that you're doing.

And you've primarily built a really great lead flow from your paid ads.

It's become a really important strategy for you.

So you wake up one day and you go to log into your business manager and you are locked out essentially your account

has been has been shut down not suspended it's been shut down it's been deactivated and you're

...