Have you noticed a change in how you dress? Have you felt the turn in fashion?

It feels like we've officially reached the era of looking through your closet and thinking,

absolutely not, life is too short for those. Gone are the heels, gone are the suits.

We've emerged from lockdown in crop tops and loose jeans, in highbrow, at leisure,

in wide leg pants for all, in crocs?

Fashion is more lax, and that's been really good news, both for our bodies, which we've put through a lot,

and for the sneaker industry.

Sneakers have become a cultural commodity.

Tens of millions of pairs are sold every day,

and it's on track to becoming a hundred billion dollar business.

We live in a world of sneakers.

Like, if you walk down the street,

you can look right here on Lafayette Street in New York City,

the shoes that everyone is wearing are sneakers.

Sneakers, sneakers.

I'm not wearing sneakers today today i'm like the only one

the sneaker is the main shoe note yeah that's the sound of my colleague rob armstrong standing on the

street in downtown manhattan waxing lyrical about sneakers rob's day job is as a financial commentator

he writes our unfathomably fun daily newsletter on Wall Street

called Unhedged. But he's also come into a very popular men's style column. His most recent

column was called How to Wear Sneakers as a Middle-aged man. And so for a middle-aged man,

a demographic with whom the sneaker is not associated, this presents a bit of a challenge.

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