Hello, everyone, and welcome to another episode of Helium 10's Weekly Buzz. My name is Carrie,

and this is the show where we get you familiar with the latest news in the Amazon and the

e-commerce space, interview people that you need to hear from, and provide a training tip of the

week for serious sellers for any level of seller

on Amazon, Walmart, and the e-commerce world. So let's go ahead and see what's buzzing.

Okay, so today we have some exciting news from Walmart that is some updates for their

pay-per-click advertising. We also have a new update for Amazon pay-click advertising reports.

And then we also have an update for Etsy so let's go ahead and get into it so the first thing that I'm really excited about is this

Walmart update so the Walmart update is basically we're moving from a first price auction to a

second price auction so that means that know, before we've been paying

the exact amount we've been bidding. So if you're, you know, doing an auto campaign and you decide to

bid $5 because you wanted to win those bids, well, you would actually pay $5 per click. So it actually

made it a little bit more difficult. So now with second price auction, you can actually bid

$5 and if the going rate of the, you know, the next highest bid is $1.50, you'll pay, you know, $1.51. So it's really exciting news. I'm really happy that they've made this change because I actually, I realized that I actually spent a lot of money because I wanted to raise my bid on the, you know, automatic campaigns.

I spend a lot of money on keywords that that shouldn't really be, you know, that high of a bid. So this is going to save people a lot of money. And I think it's going to be a great change. And you're going to see a lot more success on Walmart for this reason. So I'm really curious to hear what you think about it if you think

that it's a good thing and if you've tried it out and let us know. All right. And the next thing is

Amazon actually released sponsor display match targeted reporting. So this new report is available

for vendors and also those who are brand registered. And with the release of this report, you can actually take a deeper dive and see exactly

which product detail pages your ads are actually being displayed on, which you couldn't

see any of that before.

So basically, it's going to give you a lot more visibility to where you're actually getting

the clicks.

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