Amazon has started rolling out its consumer side, generative AI shopping assistant.

FedEx making an e-commerce marketplace?

Walmart's sponsored brand ads and video ads have a beta launch.

A first ever helium-10 workshop in Germany next week.

This and more on today's episode of the Weekly Buzz.

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to another episode of the series sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz.

We give you a rundown of all the news stories and articles that's going on in the e-commerce

world, and we give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world.

Let's see what's buzzing.

We've got a lot of articles today.

So let's go ahead and hop right into it.

Now, the first one here is actually from CNBC.

And it was an article entitled Amazon launches generative

AI tool to answer shoppers questions.

Now, this is pretty interesting because, you know, we've been talking about this for over

a year about how Amazon has been testing different tools and they're going to be coming out

with things that allow the consumers, you know, like shoppers of Amazon, to perhaps have generative

AI like conversations when they are shopping. Now, it hasn't gotten to that point yet. However,

something new that has been spotted in the wild. I haven't seen it in my app yet is that there's a

...