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Master Photography

HEIF Format (New With iPhone)

Master Photography

Master Photography Team

Technology, How To, Visual Arts, Arts, Education

4.81.5K Ratings

🗓️ 12 October 2017

⏱️ 45 minutes

🧾️ Download transcript

Summary

Jim talks with Jeff about the HEIF image format newly adopted by AppleWhat it is and technical info: Tried to import iPhone to Lightroom. Only brought half my photos. Tried Airdropping and it said “Converting” for ages and timed out. HEIC is pronounced “HEEK”, HEIF is “HEEF” HEIF stands for High Efficiency Image Format. HEVC stands for High Efficiency Video ...

The post HEIF Format (New With iPhone) appeared first on Master Photography Podcast.

Transcript

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0:00.0

This is Jim Harmer and you're listening to the Improv Photography Podcast.

0:05.0

Support for today's show comes from Square Space, the company that makes my photography portfolio,

0:11.0

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Whether you want to create a photography portfolio,

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a business page, or a blog to share your ideas,

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Squir's Place is a great place to make your

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Passion Project a reality.

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And you have 24-7 customer support behind you if you need any help.

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Think it, dream it, make it with Squarespace.

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Head to Squarespace.com for a free trial, and when you're ready to launch use offer code improve to get 10% off

0:46.4

your first purchase of a website or domain. Today's episode is brought to you by

0:51.7

Canon. You may love Canon cameras and have known

0:56.2

Canon for that, but also they have some really incredible training available for

1:01.0

you. You can join Canon and some of the top portrait

1:04.4

photographers in a city near you. Cannon Explorers of Light will guide you

1:09.5

through the step-by-step process of refining your style, telling a story, and building relationships with

1:16.0

and posing your subjects, mastering technical skills, and marketing your talents.

1:21.6

Each instructor will demonstrate the gear they love to use and how to get marketing your show you'll get the best performance out of your camera,

1:34.2

optimizing light, and getting stunning portraits.

...

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