Heidi Luerra: Fundamentals of Creative Entrepreneurship
The Unmistakable Creative Podcast
Srinivas Rao
4.8 • 1K Ratings
🗓️ 20 November 2019
⏱️ 54 minutes
🧾️ Download transcript
Summary
In 2009, Heidi Luerra founded RAW – an international arts organization that provides artists with creative ways to showcase their art to their communities. Being a creative entrepreneur can feel extremely unnatural at times, and with there being such little education on the matter, often leaves creatives fumbling around in the dark wondering how to get paid for their work. Heidi is here to put it all into perspective.
Heidi has written a fantastic book on this very topic, The Work of Art: A No-Nonsense Field Guide for Creative Entrepreneurs
To find out more about Heidi, her work and her story, just visit www.HeidiLuerra.com
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Transcript
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| 0:19.9 | Hello there is Jamie East here from the excellent daily news podcast the Smart 7. |
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| 0:52.6 | And don't forget, check out the Smart Seven, |
| 0:54.7 | wherever you get your podcasts. |
| 0:58.7 | As far as personal brand is concerned, |
| 1:01.2 | it is a combination of, of yes your aesthetic and how you're presenting |
| 1:05.7 | yourself but I think it's also are you answering your email are you following up |
| 1:11.2 | with people are you do you even have an email app on your phone? |
| 1:15.0 | Like how many unread emails do you have? It's kind of being more organized and |
| 1:20.7 | it's really just about being professional and some of the fundamentals of being a professional creative because and I wrote this chapter specifically because I've worked with artists for almost 20 years and I love them dearly but these are some of the things |
| 1:34.3 | that they completely lack is some basic fundamentals like and it's understandable no one teaches this really in school. They don't teach you how to make eye contact and shake someone's hand. |
| 1:49.0 | And I think those are really fundamental things that if you're trying to represent yourself |
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