Healthy populations: The role of the health care sector
Break The Bubble - an Incisive Health podcast
Break the Bubble
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🗓️ 29 January 2026
⏱️ 26 minutes
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Summary
Across Europe, health systems are at a critical turning point. Ageing populations, workforce shortages
and rising care needs are testing the sustainability of our model and deepening inequalities across
Europe. The question is no longer whether change is needed, but how quickly and how efficiently we
act.
In this episode of Break the Bubble, Incisive Health Senior Counsel, Hans Martins sits down with, Jan De
Maeseneer, a leading voice in primary health care, former chair of the DG SANTE Expert Panel on
effective ways of investing in health, he now heads the WHO Collaborating Centre for Family Medicine
and Primary Health Care at Ghent University.
Together they explore what it will take to move from reactive sick care towards more resilient, person-
centred health systems.
They discuss why strengthening primary and community care matters, how prevention and population-
based approaches can ease pressure on health systems, and what can be done to reduce widening
health inequalities. What happens if we fail to act, and what opportunities open up if we get this
transformation right?
Transcript
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| 0:00.0 | How is healthcare changing in Europe? |
| 0:04.1 | How can we rethink partnerships between the public and private sectors? |
| 0:08.5 | How can patients be truly placed at the centre of EU healthcare policymaking? |
| 0:14.0 | These are some of the questions that Break the Bubble explores with the help of patients, |
| 0:18.8 | policymakers, industry representatives and healthcare professionals. |
| 0:23.4 | Above all, Break the Bubble is a space for experts to share visions, passions and solutions to |
| 0:29.2 | the most pressing EU healthcare policy debates. Welcome to Break the Bubble, an incisive |
| 0:34.6 | health podcast available on Spotify and your favorite listening platforms. |
| 0:39.3 | Across Europe, health systems are at a critical turning point. |
| 0:43.3 | Aging populations, work for shortages and rising care needs are testing the sustainability of our model and deepening inequalities across Europe. |
| 0:51.3 | The question is no longer whether change is needed, but how quickly |
| 0:55.0 | and how efficiently we act. In this episode of Break the Bubble, Insensive Health Senior Council |
| 1:00.8 | Hans Martens sits down with Jan de Masner, a leading voice in primary healthcare, former |
| 1:06.4 | chair of the DG Santa Expert Panel on effective ways of investing in health, |
| 1:11.3 | in our heads the WHO Collaborating Centre for Family Medicine and Primary Health Care at Gant University. |
| 1:17.4 | Together, they explore what it will take to move from reactive sick care |
| 1:21.4 | towards more resilient person-centered health system. |
| 1:25.1 | They discuss why strengthening primary and community care matters, how prevention |
| 1:29.3 | and population-based approaches can ease pressure on health systems and what can be done to reduce |
| 1:34.5 | widening health inequalities. What happens if we fail to act and what opportunities open up if we get |
| 1:41.0 | this transformation right? This is Break the Bubble. Welcome to our Break the Bubble podcast today. We have a very prominent guest from the world of |
| 1:49.9 | health policy. A big welcome to Professor Jan de Marzeneer, a leading international figure in |
... |
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