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The Story of a Brand

Health-Ade Kombucha - From Farmer's Market to Fastest Growing

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 21 October 2019

⏱️ 30 minutes

🧾️ Download transcript

Summary

For Vanessa Dew, Co-Founder & CSO at Health-Ade Kombucha being out of college and working a 9 to 5 job was just not fulfilling. So Vanessa and her eventual co-founders started an entrepreneur club who's first product was going to be a high-quality Hair Loss Mask, using the cultures derived from Kombucha. Eventually, they realized that the real business opportunity lay in the brewing of the delicious beverage soon to be known as Health-Ade Kombucha. So they each put in $800 and started selling the beverage in local Farmer's markets.


In part 1 of this episode, Vanessa shares her journey including How they first started the business, How three co-founders mixed personal and professional life to form a winning combination, Why she thinks that you should have a co-founder and Why some people aren't meant to be founders, Why people call her the "Eternal Proton", Why as an Asian American she felt pressure to NOT be an entrepreneur, and How a racist incident when she was young eventually forced her to come to terms with her identify and be a role model for other Asian Americans.

Join us while Ramon Vela interviews Vanessa Dew in Part 1 of this episode and hear her share the inside story of a brand.

For more on Health-Ade visit: https://health-ade.com/

 
Visit the partners who make this show possible:

Gorgias -  Gorgias.link/story
teelaunch - teelaunch.com/story
Retention Science - RetentionScience.com

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at the Retention Science Studios.

0:08.4

This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.

0:14.9

My name is Ramon Vela, and this is the story of a brand.

0:26.3

Thank you.

0:28.2

Yeah, you.

0:29.8

You work so hard to acquire customers,

0:32.6

but what are you doing to keep them happy?

0:35.9

Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built

0:41.4

specifically for e-commerce.

0:43.7

So let me introduce you to Gorgeous, which is the number one rated help desk for e-commerce

0:48.4

and sets up with Shopify and dozens of other apps right out of the box.

0:53.9

So not only can they help you give better, faster, and more accurate resolutions,

0:59.1

they can even help you increase revenues.

1:01.8

So visit gorgias.link forward slash story.

1:06.7

Again, that's gorgias spelled gor-g-g-I-S dot link forward slash story.

1:15.6

And keep in mind, if you sign up, you get your second month for free.

1:20.2

When we were kids, we were promised all sorts of stuff.

1:23.1

Jetpacks in the future, flying cars, unfortunately, we didn't get them.

1:26.7

But we got something much

1:28.0

better, print on demand. With T-launch and print-on-demand, you can start your own online business

1:34.4

with no upfront cost, unlimited variety of products, and no dead stock you can't move. What makes

1:40.3

T-launch different? Well, their production facilities all over the world, their unmatched variety of products, hundreds to choose from,

...

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