Health-Ade Kombucha: Daina Trout

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 28 September 2020

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural product to treat hair loss. Turns out, it's harder than they thought to make one, so they landed on something completely different: a brand of homemade kombucha they called Health-Ade. After nine months of brewing kombucha in their kitchen and selling it at local farmer's markets, the three co-founders quit their jobs to pursue Health-Ade full time. Seven years later, Health-Ade brews 120,000 bottles of Kombucha every day, and does close to $200 million in retail sales.

Order the How I Built This book at:
https://smarturl.it/HowIBuiltThis

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New years is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hey everyone, so I have a request.
0:30.0	If you value this show, if you value the stories, the lessons, the wisdom and inspiration we bring to you,
0:37.0	if you think of me as your friend, which I am, because even though millions of you are listening, I'm actually talking just to you right now.
0:45.0	I need you to be there for me as well, and you can do that by supporting what I do in buying my book, how I built this.
0:53.0	It is just out now and available everywhere, and it doesn't cost more than a few cups of coffee.
0:59.0	And it's filled with wisdom and stories and ideas that will have you feeling inspired and fired up to take on the world.
1:07.0	So please, if you love this show and what we do for you, do us one back and pick up how I built this wherever books are sold.
1:16.0	There were days in the summer that we were making 1,500 bucks in a market.
1:26.0	Wow. It surprised us and it surprised the farmers market people.
1:30.0	But first of all, you couldn't walk through the market and not taste our kombucha.
1:34.0	We would make sure that everybody who walked by our booth got a sample.
1:38.0	How'd you do it?
1:40.0	Hey, you! You want to try some probiotic tea?
1:47.0	From NPR, it's how I built this.
1:50.0	A show about innovators, entrepreneurs, and idealists and the stories behind the movements they built.
2:01.0	I'm Guy Raaz and on today's show, how an unlikely idea for a product to fight hair loss led to today's fastest growing brand of kombucha, called health aid.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.