Head of Instagram for Business Unlocks Secret to Growing in 2025 - 847
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.6K Ratings
🗓️ 21 August 2025
⏱️ 28 minutes
🧾️ Download transcript
Summary
In today’s episode, Brock Johnson sits down with the Head of Instagram for Business, Thomas Finetto, to unlock the secrets to growing on Instagram in 2025. They dive into key Instagram strategies for businesses and creators, focusing on how to leverage Reels for growth and the importance of balancing views and followers with engagement.
Brock and Thomas also discuss brand partnerships, content strategies, and how the Instagram algorithm is evolving. If you're looking for insider tips on growing your audience, boosting your Instagram views, and maximizing your business presence on the platform, this interview provides valuable insights directly from the source. Tune in for a behind-the-scenes look at how brands and creators can succeed on Instagram in 2025.
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🤓Related Episode:
- Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm
- 6 Instagram Strategies That ACTUALLY Work (Even for Beginners!)
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Transcript
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| 0:00.0 | I got to have a conversation with the head of Instagram for business, Thomas Fennetto. |
| 0:04.6 | Instagram for business is the official account by Instagram, |
| 0:08.2 | specifically dedicated for business owners and brands who want to grow and make money, |
| 0:12.8 | selling their products or services on Instagram. |
| 0:14.9 | That account, which Thomas Fonetto helps lead, has over 20 million followers, |
| 0:19.1 | and they share tips, resources, and some memes about building |
| 0:22.8 | a business on Instagram. |
| 0:27.3 | But unlike any other account that is giving you tips, advice, and memes, including my own, |
| 0:32.6 | this account is actually on Instagram's payroll. |
| 0:35.4 | They are an official account of Instagram. |
| 0:38.1 | And so that means the people who help run this account, including Thomas, are privy to |
| 0:42.0 | some insider information. |
| 0:43.7 | They might not know every single detail about the algorithm, but you can bet that they |
| 0:47.7 | know a little bit more than most. |
| 0:49.1 | In this conversation, you're going to hear some really helpful tips and ideas and even |
| 0:52.7 | some hot takes from Thomas. |
| 0:54.1 | And I do want to put out a disclaimer that these are not official statements from Instagram or |
| 0:58.7 | meta. These are simply Thomas's opinions and suggestions. This was kind of an impromptu |
| 1:03.1 | conversation and so I wasn't able to have the full production value and production budget that I |
| 1:07.8 | had for my conversation with Adam Ozari, the head of Instagram. |
| 1:11.4 | In reality, this entire interview was basically shot on iPhone, and the audio quality comes from an |
| 1:16.0 | iPhone microphone as well. Without further ado, here's my interview of Thomas Finetto, head of |
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