Hey everyone. This is Sam Parr, one of the hosts of MoneyWise. We haven't seen you guys in a minute. Well, that's because we've been working on something. So listen, here's the deal. This podcast, MoneyWise, it's a ridiculous idea. The concept was we're going to be a personal finance podcast for high net worth people, and they're going to come on here and reveal all of their expenses, income, their portfolios. They're just going to get naked for us financially. And then we're going to dive deep on a different topic. Issues that they're facing, you know, could be like how to raise an emotionally healthy kid. Weems when you lose a bunch of money, when you sell your company, how you feel. And that's why you all tuned in because you wanted transparency around money. And it was a ridiculous concept. Can you actually believe that we've done like 80 episodes of people revealing all these numbers? It still, frankly, shocks me. But we're going to make a little change, and we're going to try something. So one thing that we've noticed is a lot of you guys in the comments have been asking us questions about how these people made their money. And that's what we're going to be talking about over the next couple weeks. we're going to be doing a deep dive on a bunch of our past guests. They're going to come back on, but also some future new guests. And they're going to talk about different stuff that they've done to build their wealth and build their money and build their companies. Because virtually every single person we had on the podcast was an entrepreneur. And there was times where I'd be talking to them. And like, for example, we had Steve Houghton, who's a multi-billionaire. He should listen to that episode. It's amazing. And he talked about how he was raising emotionally healthy kids, and it was amazing. But at the end of the episode, I started talking to him. I'm like, dude, how do you make your money? Tell me everything. And it was so fascinating. And it was sort of like a how I built this episode, but it was almost like how I'm building this, because he told me how he's still managing his money. He's still managing his company. And the reason it interested me, because like money-wise, there's very, very, very few bits of information out there on how to manage a 10 or 50 or $100 million company, how to run meetings, how to hire people effectively. And this is really niche content, but so is going down deep dives on people's personal finances. But I think you guys are going to love it. And so today is episode one. And so we're going to dive deep on my friend Adam White, his company that does $25 million a year and how he built that.

And it's amazing, like, what he's done to hire people.

And this is stuff that we couldn't find anywhere else.

And so we had to go to his office and he, like, showed us his office and he showed us how he's running his company.

It was incredibly fascinating.

And this is episode one of this new test.

So I want you to listen to it and leave a comment either on Spotify or go to our YouTube page and you'll see it. And let us know what you think. But I hope you guys enjoy it. And please comment right now on Spotify and let us know what you think about Adam White. All right. I will see you guys next week with some more episodes. And again, we're going to keep talking about money and doing wealth breakdowns and things like that. but we just want to try a little bit more content around building a company.

All right, talk soon.

This is Adam.

He turned a school project into a $40 million sports media empire.

And he did it by focusing on one thing that most founders neglect.

That's the one thing that people probably under invest in, that I would certainly over invest in if you can. And by the way, if you don't know, front office sports, it's a sports media company. It's basically like Wall Street Journal, but for the business of sports. People like Mark Cuban, Alexis Ohanian, and a bunch of other fancy sports executives, as well as diehard fans, read it to get all the behind-the-scenes information on the business of sports. Last week, we went to Adam's office and he shared two frameworks that he used to grow his company.

And I've done thousands of these founder interviews, by the way, and I have never heard these two frameworks before. But first, before we get to those two, let's talk about the number one thing that he used to make everything else possible. Brand can make you feel bigger. Like if you do it right, like, I think that was our whole thing. whole thing is people oftentimes will be like I thought you guys are so much bigger and I'm like

no no no we're is people oftentimes will be like, I thought you guys are so much bigger.

And I'm like, no, no, no, we're 65 people. And they're like, oh, I would have thought you're 100 because of the stuff you put out on social and things like that. We want to look and feel and come across as much bigger than we are. Adam did two very important things from a brand perspective. The first thing that he did, and this is something that a lot of people ignore, is he made the brand incredibly cohesive and incredibly premium.

Another entrepreneur

told me that he really invested heavy early in design and his sales decks because it's like for us,

like you have to kind of fake it till you make it. Early on, we always told our team, like,

even if it's not a million dollar proposal, the deck needs to look like it's a million dollar proposal, because that's the first touch point these people have with us. And the second thing that he did was he intentionally associated front office sports with other brands that people already trusted. And so I think it's not even just look and feel. I think it's association. When we really started to invest in the editorial, right, like you look at even font styles,

like, Sarah font versus non-Sera font.

And like, typically Sarah font is like more associated with editorial.

So how are we integrating that into our graphics and our design to feel more elevated?

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