He Turned $300/mo Into $3,750,000/mo From GARDENING

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.8 • 2.7K Ratings

🗓️ 31 May 2024

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 591: Sam Parr ( https://twitter.com/theSamParr ) talks to Kevin Espiritu ( https://x.com/KevinEspiritu ), AKA The Plant Daddy, about how he turned a side hustle into a $45M business in his backyard. — Show Notes: (0:00) Intro (3:41) $250k playing online poker (6:04) The influence of Pat Flynn (7:43) Cocoa butter cream review site (8:30) Printing on-demand shirts (12:26) From Scribe to $300/mo gardening blog (15:06) Inflection point: The metal raised bed (17:42) Billion-dollar blogs (19:20) Life-changing money (23:56) 5 Languages of the love of money (26:47) Lessons from Ramit Sethi (28:25) Path to $100M through acquisitions (29:19) Buying a seed tray business for less than $500K (33:22) Buying a competing gardening blog (37:00) Acquiring Botanical Interests (42:16) Red and green flags in acquisitions (46:12) The danger of being a celebrity on the internet (48:45) Idea: Branded hybrid plant species (52:38) Floyd Zaiger, the godfather of licenced plants (57:26) The lie behind Blue Zones (1:00:12) The Tesla of chicken coops (1:00:53) Beekeeping (1:04:46) Choosing your hobbies wisely — Links: • Kevin on Youtube - https://www.youtube.com/@kevinmespiritu • Epic Gardening on YouTube - https://www.youtube.com/@epicgardening • The Chernin Group - https://tcg.co/ • The Billion Dollar Creator - https://nathanbarry.com/billion/ • Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/sym — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Transcript

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0:00.0	All right, what's happening everyone? Today's podcast is with Kevin Espiritu. So Kevin has this company called Epic Gardening. Epic Gardening started as a blog where Kevin would just blog about his hobby as a gardener. He started it in 2016, and in this podcast,
0:15.2	he's going to tell us the revenue for every year
0:17.6	that he's been doing it.
0:19.2	But this year, they're going to do something
0:20.4	like $45 million a year in revenue revenue and Kevin walks through how they got
0:24.8	traffic how he's built the company how he bought other companies to make epic gardening a big
0:29.5	business it's incredibly fascinating he's super transparent with all the numbers so he goes through deal by deal all the companies that they bought how much they paid for how they found the company how they found other companies that they didn't end up buying and why they didn't buy it. It's a really fascinating story. This guy is really, really cool. I
0:45.1	think in about five years this guy's going to be a really, really big deal. He's already
0:50.0	a pretty big deal, but I think at five years he's going to be like Chipp and
0:52.8	Joanna you guys have to listen to this podcast he's a really fascinating guy let me
0:56.4	know what you think all right check it out I feel like I can rule the world I know
1:01.1	I could be what I want to.
1:04.0	I put my all in it like my days off on the road.
1:07.0	Let's travel never.
1:08.0	Dude, so it's finally nice to talk to you.
1:11.0	You, uh, I didn't know who you were and then on the podcast
1:14.2	Sean like told your story and I'm like oh I recognize this guy from everywhere
1:19.0	and I didn't realize how big of a business that you'd built so congratulations that's insane right yeah yeah it's
1:25.1	been a crazy ride it's been a crazy ride I just watched one of your YouTube videos
1:28.8	where one of your videos had just gotten I I think you said 70 million views and it's just like you kneeling on a little kneeling like a little kneeling like to
1:38.2	device so you can guard him on your knees more easily and you're like I've been
1:41.7	getting noticed in the streets because of this silly kneeling video.
	...

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