He Runs A $30M A Year Sales Team That’s EFFECTIVE | Cole Gordon

The Anik Singal Show

Anik Singal

Education, Business:entrepreneurship, Business, Marketing, Entrepreneurship, Courses

4.9 • 1K Ratings

🗓️ 22 August 2022

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today’s episode of The Fighting Entrepreneur, Anik spoke with Cole Gordon who is running a $30 million a year sales team that’s completely automated. During their chat, Cole explained the 4 steps anyone can take to build a killer sales team, and he even walked Anik through a live consulting session. He went into a ton of detail on… Creating a foundation that supports an amazing sales team… The exact process for converting sales calls into clients… How to create ads that bring laser-focused sales leads… Finding the perfect sales people with the unique skills you need… How to interview sales candidates and pick the best sales people in the world… Listen now, and be sure to follow Cole at https://closers.io/

Transcript

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0:00.0	If you saw courses coaching or consulting online, this episode is epic.
0:04.1	So I interviewed Cole Gordon who runs a $30 million a year sales team and he used the word
0:09.6	automated. I'm like, what? How do you run an automated sales team? Listen, I've made so much
0:14.0	money by having a team that answers phones, but it's been one of the most stressful things I've
0:19.3	ever done to the point that I had built this entire infrastructure so I didn't have to touch it.
0:23.2	It's not been the most healthy relationship, but it can be very profitable if done right.
0:27.3	Also, you want to make sure that everything you do through that team is ethical, moral,
0:32.0	and amazing, and serves people right. So this conversation I have with Cole was just amazing.
0:36.9	He goes over the four steps of how to build an amazing sales team. He gets into deep
0:41.1	details. You'll see at one point, I veer off to turn it into a full-blown consultation session.
0:46.8	It's awesome. It was so awesome that the end we decided to cut it off and do a part two,
0:51.3	which will be coming in the future. This is one of my favorite episodes in the last
0:55.6	couple of years. But when it comes to sales team, I have never seen anyone talk about it the way it
0:59.8	does here. So if you sell courses online and you're thinking about adding a backend to your funnel,
1:05.2	you need to listen to this episode. Cole crushes it, and he's, by the way, the industry leader in
1:09.3	teaching sales teams. He's worked with Tony Robbins, Dean Grassiose, all the big people. So he's
1:14.0	coming with a wealth of wealth of knowledge that even blew me away. Now, again, remember,
1:18.7	onicpodcast.com to binge-listen to all of our episodes. Make sure you click subscribe,
1:22.7	hit like, leave a comment, do all that fun stuff, and make sure you subscribe to us on whatever
1:26.8	platform you're on. Please tell other people about the fighting entrepreneur. Having said that,
1:30.7	now let's turn it over to the amazing interview with Cole. All right, so we've got Cole Gordon here,
1:36.1	a sales team extraordinaire. I'm really interested because we were chatting off the camera and
	...

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