He Made $3M a Year and Decided He Had Enough
Moneywise
Hampton
4.7 • 701 Ratings
🗓️ 5 May 2026
⏱️ 60 minutes
🧾️ Download transcript
Summary
MoneyWise is a Hampton podcast. Hampton is a private, vetted community for founders doing $2M or more in revenue. Apply at https://www.joinhampton.com/?utm_source=youtube&utm_medium=video&utm_campaign=yt050526.
MoneyWise | Jonathan Goodman
Jon Goodman built a $35M fitness education empire from a one-bedroom apartment in Toronto, never raised a dollar, never sold a company, and never left Canada — even though the government takes 53 cents of every dollar he earns above a certain threshold.
In this episode, Jon breaks down exactly where his $14M net worth lives, why he found his "safe number" at $7M, how he spends $22-25K a month across Toronto and six months abroad every year, and why he thinks moving to a tax haven is a rich person's dumbest game.
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Transcript
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| 0:00.0 | In 2009, Jonathan Goodman was a broke personal trainer living in Toronto making only $41 an hour. |
| 0:07.0 | He started the blog, self-published a book by 24, and by 2013, he had his first seven-figure year. |
| 0:14.0 | Today, he's done over $35 million in revenue, built a $14 million net worth, never raised a dollar, never sold a company, and takes |
| 0:22.6 | his family abroad for six months out of the year, all while paying 50% on his income to his |
| 0:28.5 | Canadian taxes by choice. |
| 0:31.1 | This is the story of a guy who found his number and stopped chasing. |
| 0:35.6 | MoneyWise is a Hampton podcast. |
| 0:37.4 | Hampton's a private community for founders, |
| 0:39.2 | doing two million or more in revenue. There's real conversations that happen in the Hampton community |
| 0:43.8 | behind closed doors that you really just can't get anywhere else, especially if you're a wealthy |
| 0:47.9 | founder. If you're looking for a community like this, go to joinhampton.com. Now, John Goodman on |
| 0:53.6 | MoneyWise. Welcome back to another episode of |
| 0:55.3 | MoneyWise. Today we have Jonathan Goodman on the show. Thanks so much for joining us today, John. |
| 0:59.5 | Yeah, what a joy, man. I'm looking forward to this. Me too, me too. I wanted to just start off |
| 1:03.9 | with your family growing up. You grew up youngest of four in a Jewish professional family. It sounds like |
| 1:09.4 | there were doctors and lawyers and accountants. |
| 1:12.2 | What was money like in your house growing up? |
| 1:15.2 | I mean, money, we were like middle to upper class. |
| 1:19.0 | So we'd go out for dinner once a month at the picklebarrow. |
| 1:23.1 | We had our timeshare in Orlando. |
| 1:26.1 | But beyond that, yeah, if something was on sale, we stocked up. |
| 1:30.4 | There were four hungry kids. |
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