He Lost His Company as a Minority Partner. Then Built It Back From Zero.

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.7 • 793 Ratings

🗓️ 3 June 2026

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/
Justin Feichter started Providence Roofing just over a year ago — after getting pushed out of his last company as a minority partner. In his first eight months he realized his pricing was completely wrong, rebuilt his systems on the fly, and crossed $1.2M in revenue.

He's still in the field every day. This is a real-time look at what it actually takes to build a blue-collar business from the ground up — the pricing mistakes, the social media strategy that's working without a budget, and what happens when you refuse to quit.

-- 🕐 TIMESTAMPS 🕐 --
00:00 Intro & Background
06:00 Year One Pricing Mistakes
12:00 Hiring for Your Weaknesses
18:00 Trades as the New Goldmine
24:00 Competing on Price
30:00 Retention & Relationships
36:00 Technology & Systems
42:00 Tax Strategy
48:00 Sales Process & First Contact
54:00 Vendor Strategy
01:00:00 Close Rate & Lead Sources
01:06:00 Social Media & Content
01:12:00 Goals for 2026
01:17:00 Lead Gen & AI

— Tommy's final word 🚀 FREEDOM 2026 Get your Tickets Today!
https://homeservicefreedom.com/
Check Out My Social Media:
Tiktok ⟶ https://www.tiktok.com/@officialtommymello
Instagram ⟶ https://www.instagram.com/officialtommymello/
Facebook ⟶ https://www.facebook.com/thomasmello/

Transcript

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0:00.0	I was talking to my dad and I was like, man, if I don't sell at least 10 jobs next month, we're going to have to close. We were able to sell exactly what we needed to keep limping along. And it's like, okay, now what are the processes we've got to change? The thing I did not do well was I did not understand how to price in overhead, even as a startup. I'm just not afraid to talk about the struggles.
0:21.6	It's real and let's talk about it and let's not hide it and help each other out.
0:25.1	There's not business to go around.
0:27.1	Welcome back to the Home Service Expert Podcast.
0:29.9	I've got Justin Feitcher here.
0:32.7	He's an expert in roofing sales process, pricing strategy, social media content,
0:37.3	homeowner education,
0:38.2	blue collar entrepreneurship. He's based out of St. Cloud, Orlando, Florida, founder and operator.
0:43.6	A Providence roofing started his first company at the age of 13, and Providence is his sixth.
0:49.2	Three-generation moving family, his dad, Rick, was roofing before Justin was born, and his son,
0:54.0	Miles is already
0:54.7	part of the business. Nearly went under one year in one year and had to completely rebuild
1:00.1	how he prices, sells, and operates now focused on speed, transparency, and educating homeowners
1:05.3	instead of pressuring them. Still in the field, everyday running jobs, selling roofs and
1:09.2	managing crews, active content creator on Instagram and TikTok.
1:13.5	Shells shares the real journey, including mistakes, faith-driven business.
1:18.6	The episode thesis is not every great podcast guest as someone who already made it.
1:23.4	Justin is in the trenches right now, building a roofing company in central Florida, nearly going under in a year and rebuilding everything from pricing to process to content strategy on the fly.
1:33.2	This is a real-time look at what it takes to build a blue-collar business from the ground up,
1:37.0	plus a deep dive into how one roofer is using social media content to grow without a massive marketing budget.
1:44.5	Justin, I started following your stuff, brother, and I was like, we got to get this guy on.
1:48.4	He's funny. He's amazing. He's, uh, he, you just make me laugh because like the fast food shit,
	...

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