So a couple of years ago, a young kid came up to me at one of my events.

He was like, hey, Ryan, just want you to know you're my hero.

Now was a really, really cool moment.

But I didn't know who this guy was, and I didn't see him until several years later.

And several years later, he had launched a business.

And I didn't know this, but he actually took his first sale while he

was at one of our events, which he talks a little bit about in this podcast. Well, he messages me a few

months ago, and he says that he was going through an exit and he was selling his business. So I

invited Andre onto the show to share the whole story. I didn't know a little less than a year

into the business. He lost everything. And he talks about the fact that he basically had to start

over. And he still had a meaningful exit shortly after that. And the second thing that I want you to

listen to is the process that Andre used to actually build and then

recover the business because he followed what we talk about in my book 12 months to one million

to a T he built a very small audience he launched to that audience he listened to that audience

and he didn't care about things like Amazon algorithms. And that allowed

him to have a loyal enough following to carry him to the point where he had a meaningful

business that he can sell. This is a beautiful case study for those of you who are early in your

journey or thinking about starting this journey. So please join me in welcoming Andre Settla.

Andre, welcome to capitalism.com to kick things off. I think congratulations are in order.

You just had an exit, my friend. Thank you. Thank you so much. Thanks for having me.

Of course. So you just closed, like you just had your exit within the last

couple of months, I believe. So to kick things off, tell me what you can tell me about the exit.

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