We're doing about 45K MRI R right now. We're doing about 35K in that white label resellers,

about 7,000 in direct businesses. And we do about three, four thousand dollars a month

in custom work for our company. Very cool. You are listening to conversations with

Nathan Latka, where I sit down and interview the top SaaS founders, like

Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com.

We've published thousands of these interviews, and if you want to sort through them quickly

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Hey folks, my guest today is Ali Ispahani.

He's a serial entrepreneur with a retail background that was looking for a mobile solution

for his first retail business in 2013. He couldn't find it, so he decided to build it.

The platform has grown and now offers a full suite of software for both mobile and web channels.

It's called masmobileapps.com. Allie, ready to take the top?

I am. All right, very cool. So what was the retail brand you were trying to launch back in 2013?

It was retail store. You briggs a mortar location. And so what was like a gas station or like a radio shack or? We carried brand in goods like diesel, G-star, Versace, all that kind of stuff.

Branding clothing. Clothing. Okay, that's what I was looking for. So clothing retail brand.

And so you tell me what you were looking for that you couldn't find.

I was looking for a way to better connect with my customers. We used to send out emails, you know, biweekly. And we look at our open rates. We get 15, 20% if we were lucky and a lot of opt-outs, looking for a way to increase sales and better connect with my customers. I did a search on

Google and found that a rewards program, businesses with rewards program usually do 20% more

...