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Marketing School - Digital Marketing and Online Marketing Tips

He Built A 84M View YouTube Channel on Pokemon with ZERO Experience #2314

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 20 December 2022

⏱️ 48 minutes

🧾️ Download transcript

Summary

When Pat Flynn first took an interest in Pokémon, he saw it as a way to bond with his kids. But once he started diving deeper, he discovered a world of content available on YouTube. Even though the Pokémon players who populated YouTube were way more experienced than Pat, his entrepreneurial mind recognized an opportunity. Today on the show, we get together with the multi-talented Pat Flynn, a Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media. Tuning in, you’ll hear Pat discuss how he crafted his approach to Pokémon content during the height of the COVID-19 pandemic and managed to build his 84M view YouTube channel, Deep Pocket Monsters, despite having virtually no experience with Pokémon and starting his card collection from scratch. You’ll also learn about Pat’s other business ventures, like SPI and SwitchPod, and why he is a big believer in being upfront with his audience. Patt has an inherent curiosity, and he can’t help but try out new ideas from a desire to see the outcomes, which is a key part of his success as an entrepreneur. To learn more about Pat and his approach to business, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: He Built A 84M View YouTube Channel on Pokemon with ZERO Experience. [00:20] Introducing today’s guest, Pat Flynn, Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media. [02:10] Pat’s training in architecture and the surprising way he got into digital products.  [03:24] Why Pat initially shared his income reports and why he decided to stop. [04:52] The importance of being upfront and transparent with your audience. [06:35] Why Pat decided to start a Pokémon channel during the COVID-19 pandemic. [08:50] A breakdown of the numbers behind one of Pat’s videos.  [09:49] The importance of storytelling and emotional connection on YouTube. [10:21] The challenges Pat has experienced with his Entrepreneurial YouTube channel. [12:23] How Pat prioritizes storytelling on his Pokémon YouTube channel. [20:48] The typical amount of time Pat spends making one of his Pokémon videos.  [22:16] A breakdown of how Pat films and edits one of his Pokémon videos. [24:11] Lessons Pat has learned from watching MrBeast on YouTube. [30:29] How much money Pat is spending creating his YouTube content. [33:36] The amount of time Pat is spending per week on his Pokémon YouTube channel. [35:04] How much money a channel like his can expect to make. [37:41] Why subscribers don’t matter as much as they used to. [41:02] Pat’s love of teaching and how he has helped others start businesses and YouTube channels. [43:23] What Pat is looking forward to, along with a sneak peek into his upcoming book. [45:48] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [45:54] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Pat Flynn Pat Flynn on LinkedIn Pat Flynn on YouTube Deep Pocket Monsters on YouTube   SPI Smart Passive Income Podcast SwitchPod MrBeast on YouTube   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.4

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:18.1

We got a special message from our sponsor.

0:22.8

If you want to rank higher on Google, you've got to look at your paid speed time.

0:27.3

The faster your website loads, the better off you are.

0:30.1

With Google's Corvital update, that makes it super, super important to optimize your

0:34.1

site for low time.

0:36.3

And one easy way to do it is use the host that Eric and I use, DreamHouse.

0:40.8

So just go to DreamHouse or Google it, find it, check it out, and it's a great way to

0:45.7

improve your low time.

0:47.5

All right.

0:48.5

So I wanted to take a second to tell you about my ad agency, Single grain.

0:53.2

So the cool thing about Single grain is that we do a whole host of things, paid media

0:57.2

SEO conversion rate optimization, and we are offering a free marketing plan.

1:02.6

So if you just Google Single grain marketing plan, you will be able to find it, and you

1:08.8

can just register for a free marketing plan and our team will get back to you.

1:12.4

All right, guys, before we start, we got a special message from our sponsor.

1:17.6

If you want to rank higher on Google, you've got to look at your paid speed time.

1:22.2

The faster your website loads, the better off you are.

1:25.0

With Google's Corvital update, that makes it super, super important to optimize your

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