5 • 4 Ratings
🗓️ 15 July 2025
⏱️ 25 minutes
🧾️ Download transcript
Ryan Smith previously founded LeafLink, a wholesale marketplace (valued at $800 million) serving the cannabis industry. He sat down with Forbes reporter Zoya Hasan to share why he left the company to launch Mura, a new startup using AI to empower frontline workers, like the technicians who repair your AC.
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0:00.0 | Hi everyone. I'm Zoya Husson and I'm here with Ryan Smith, a Forbes 30 Under 30 Lister. |
0:08.5 | Ryan, thank you so much for joining us. Yeah, thanks for having me. I'm really excited to be here. |
0:12.3 | Yeah, you made our list for Leaf Link, which was a company in the cannabis industry and now you've |
0:18.2 | started something brand new in a very different industry. |
0:23.4 | So tell me a little bit about what you were building over at LeafLink and what you're |
0:26.7 | doing now. |
0:27.7 | Yeah. |
0:28.7 | So back in 2016, we started Leaflink, which is still around doing really well. |
0:33.4 | We built a B2B wholesale marketplace for legal cannabis companies. We basically streamlined the way dispensaries purchased their wholesale inventory. |
0:41.3 | And we grew it over the last nine, ten years to have 80% market share. |
0:46.3 | So, you know, four out of five things sold in the US go through Leaflink. |
0:49.3 | We raised a few hundred million dollars for that business. |
0:51.3 | But it was all about enterprise commerce and back office transactions, |
0:56.0 | like the things that are often overlooked but help businesses run and are the key to their |
1:00.4 | success. And so after being there for almost a decade, decided to transition out to a board |
1:06.2 | role. We brought in a new CEO, which was doing a great job, and started focusing on something new at Murrah. |
1:13.2 | And what exactly is this something new? Tell me more. |
1:16.2 | Yeah. So when we started Leaflink, it was in a very new industry, an industry that I enjoyed, made most people feel uncomfortable. |
1:25.0 | Cannabis had just gone legal in Colorado and somehow today it's still |
1:28.3 | federally illegal and so it was a really underserved industry. But at the end of the day, |
1:33.5 | entrepreneurs who needed tools, they needed software, they need solutions. So we built that for |
1:37.9 | them. When we were looking to build something new, really excited to be partnered with our |
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