He Bought A Building For $5.7M And Forced The Value To $10.5M With One Letter | Ep.1,249

Lifetime Cash Flow Through Real Estate Investing

Rod Khleif

Education, Investing, Business

4.6 • 1.4K Ratings

🗓️ 15 May 2026

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Edward Song is a multifamily investor, developer, and entrepreneur based in New Jersey with a diverse background spanning investment banking, education, and management consulting. Before transitioning into real estate full time, he founded Five Points Learning, an educational company serving families across New York City. Today, he focuses on multifamily development, commercial acquisitions, and vertically integrated operations throughout New Jersey and the East Coast, building a portfolio that includes multifamily communities, mixed-use projects, and large-scale development opportunities. He also joined Rod's Warrior Group in July 2025, further expanding his network and accelerating his growth within the multifamily investing space.

Here's some of the topics we covered:

From Wall Street to entrepreneurship
Building a business that changed thousands of lives
The construction pivot that unlocked real estate
The podcast moment that changed everything
Turning one deal into millions in value
Building a real estate machine through vertical integration
Going from small deals to a 600+ unit vision

If you'd like to apply to the warrior program and do deals with other rockstars in this business: Text crush to 72345 and we'll be speaking soon.

For more about Rod and his real estate investing journey go to www.rodkhleif.com

Transcript

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0:00.0	So you know that apartment building or complex you drive by every day?
0:07.4	Someone owns it.
0:08.8	And it's probably someone on this podcast.
0:11.2	Multi-family rock stars.
0:12.8	Join the growing numbers of real estate entrepreneurs who have made the jump to buying multifamily
0:17.1	properties for lifetime cash flow.
0:19.5	Multi-family rock stars using OPM for an OMG ROI.
0:24.6	Now, here are your hosts, Rod Cleef and Mark Nagy.
0:28.6	Welcome back to multi-family rock stars.
0:30.6	So as you guys know, this is where we dive deep into our guest deals and give you practical and actionable tips
0:35.6	so you can actually go out and do your first deal.
0:38.9	Today I've got Warrior Edward's song on and he has done some big things and I'm really glad to
0:45.7	have him on. Edward, welcome. Thank you, Rob. Appreciate it. Excited to be on. Super. So why don't you give us
0:52.3	a little background on, you know, where you came from, what was your, you know, what field you were in before you got into real estate and why real estate and kind of bring us current, if you would.
1:04.7	Yeah, sure, absolutely. So I started my professional career in finance, actually.
1:16.5	And so I was investment banking in San Francisco during the dot-com bubble in 2000.
1:19.8	And so kind of got to see that craziness. And I left that in about 2002 and moved back to the East Coast where I went where I grew up and actually took a change in
1:31.1	careers and went into education. I was looking for something more fulfilling from finance.
1:36.8	And so, you know, not a lot of people do that, but for me, that's kind of what I was looking
1:41.3	for at that time.
1:41.7	It was a big pay cut. Yep, massive. And so, but yeah, so I ended up actually working for a subsidiary of Kaplan and ran a couple of their
1:52.0	programs and got to see, you know, how to run a business, kind of the way they do it,
	...

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