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Lifetime Cash Flow Through Real Estate Investing

He Bought 108 Buildings and 104 Came From Cold Calling | Ep. 1,253

Lifetime Cash Flow Through Real Estate Investing

Rod Khleif

Investing, Education, Business

4.61.4K Ratings

🗓️ 25 May 2026

⏱️ 40 minutes

🧾️ Download transcript

Summary

Joel Friedland has spent more than 40 years specializing in industrial real estate acquisitions, syndication, and property management throughout the Chicago market. Over his career, he has acquired more than 100 industrial buildings and developed a reputation for sourcing off-market opportunities through direct outreach and relationship-driven investing. Known for his conservative investment philosophy and focus on debt-free acquisitions, Joel has mentored numerous brokers and investors while building a portfolio designed for long term ownership and consistent cash flow.

 

Here's some of the topics we covered:

  • How Joel Built an Industrial Real Estate Empire

  • The Cold Calling Strategy That Found $14M in Deals

  • Why He Bought 104 Deals Without Brokers

  • The Sale-Leaseback Hack Most Investors Ignore

  • The Chicago Advantage Nobody Talks About

  • The $200K Mistake That Changed Everything

  • The Real Estate Rule That Saved His Fortune

 

To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com 

 

For more about Rod and his real estate investing journey go to www.rodkhleif.com

 

Please Review and Subscribe

 

Transcript

Click on a timestamp to play from that location

0:00.0

So if you're an accredited investor, you really need to listen up. Now, I don't know if you're aware, there's a huge shortage of senior housing beds projected for the baby boomers that are turning 80 every day. There's somewhere between 8 to 10,000 people turning 80 every single day in this country, and that's going to continue for two decades. There's projected to be a huge shortage of assisted living beds. In fact, it could be waiting lists here

0:20.9

in the next year or two. Now, we've got an unbelievable deal on six assist living facilities in Texas

0:25.5

that we're buying for a fraction of what they cost to build. We're paying $40,000 a unit,

0:30.3

and you can't build one of these for less than $250,000 to $350,000 a unit. And they're good-looking

0:35.9

buildings that are cash flowing. Now, the returns on

0:38.4

this portfolio look literally fantastic. So if you're interested, text the word partner to 7,

0:44.3

2, 3, 4, 5 and talk to my team. Again, that's partner to 7, 2, 3, 4, 5. So if you're credited,

0:50.4

you don't want to miss this. Welcome. This is the Lifetime Cash Flow through Real Estate Investing Podcast.

0:58.0

This is where you'll learn strategies to help you achieve lifetime financial freedom through real estate investment.

1:04.0

Your host, Rod Cleef, has owned over 2,000 homes and apartments.

1:09.0

And he brings experts in all aspects of real

1:11.9

estate investment and management onto the show. Now, here's your host, Rod Cleef.

1:19.5

Welcome back to Lifetime Cash Flow through real estate investing. I'm Rod Clef, and I'm

1:23.5

thrilled you're here. I know you're going to get tremendous value from the gentleman I'm interviewing

1:27.2

today. He's a super nice guy. His name's Joel Friedland. And Joel has been in the business as long as I have, has suffered as much as I have. And so we're going to have a lot of fun talking about war stories and bemoaning some of the stuff that's happened to us, but I'm kind of kidding. But we're going to have a lot of fun today. Joel, welcome the show, brother.

1:45.0

Thank you, Rod. Great to see you.

1:48.0

Likewise. Thank you. So why don't you tell a little bit of your story?

1:52.0

You've been in the business, I think, 43 years. I think I got you beat by a handful of years, but, you know, who's, who's, who's taking notes here? But yeah, so why real

2:05.1

estate, what you've done in real estate, what you've learned, you know, just kind of high level

2:09.8

initially, and then we'll drill down and have some fun. Sure. Well, first of all, I'm an industrial

2:14.7

real estate. So I know so many people understand the multifamily

2:19.9

business very well and they understand buying homes and build to rent. Industrial is a completely

...

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