Welcome to today's episode of the Mindset Mentor podcast.

I'm your host Rob Dyle and if you have not yet done so hit that subscribe button since

you never miss another podcast episode.

Today we're going to be talking about how to think outside the box and why it's so important

for you to think outside the box with everything that happens to be going on right now.

So in order to actually go in and tell you why this is important I'm actually start

with a story.

So in the early 1900s there was a guy who owned a fast food company and then this fast

food company that he was literally like the type of person that was so analytical.

He had fully optimized his business and this is a true story.

And so literally to the point where he went through every single aspect of the business

and he thought to himself how can I optimize this.

And so it was a burger place.

So he went in and looked at the burgers and he said okay if I look at the buns if I look

at the meat, if I look at the tomatoes, the cheese, if I look at every single aspect from

how I order it, how it gets here, how it's stored, how it's cooked, how it's put together,

how they wrap it up, how it gets delivered to the customer at the counter is there ways

that I can optimize this.

And so we optimize every single process of making the burger.

Then he went through every single process of making the fries every single process that

he could and he goes okay, now that the food is fully optimized, what about the soda

machines?

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