From KCRW and Santa Monica and KCRW.com, I'm Kim Masters, and this is the business.

You listen, if you listen and learn, then you're going to be able to do anything you want next time.

Everybody thinks his own business, business really, really, all the right life.

He doesn't clean, clean.

Oh, I'm afraid he's gone Hollywood. This week on the business. What's with him?

Oh, I'm afraid he's gone Hollywood.

This week on the business, documentaries used to be relegated to PBS on college classrooms.

But in recent years, they've made it to the multiplex.

We'll talk to Sheila Nevins, who's had a big part of that transformation.

She's been head of documentaries at HBO for the past three decades.

Plus, we revisit our session with Hollywood therapist Dennis Palumbo. But first on the Hollywood news banter, the up fronts are down and the soap bubbles continue to pop. It's the business from KCRW.

You can imagine Hollywood everything is really driven by making money.

What's with him?

Where?

Oh, I'm afraid he's gone to Hollywood.

I'm joined in the studio by the business producer Matt Halsman.

Matt, what's up?

Well, it seems that the TV network's up front ad sales negotiations have finally concluded, and the news is not good. We don't know the specifics because the studios

and the ad agencies aren't really telling us, but conservatively, it looks like a minimum 12% drop

from last year. Now, this is the money that the studios pick up for selling ads in their fall shows,

which they normally do in the spring. So the vast majority of the ad sales they do come during

this period. And would it normally would have been well finished by now. We're now in August.

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