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0:00.0 | Hey, Whalen Wong here. |
0:02.4 | Does something feel weird? |
0:04.0 | Maybe a little off? |
0:06.2 | If you're a careful listener, you might have noticed that there's something missing from |
0:10.2 | the beginning of this episode. |
0:12.1 | Normally, you would hear a little coin drop, and then a woman says, this is Planet Money |
0:17.6 | from End Here. |
0:21.5 | I recently learned that this thing has a name. |
0:24.7 | It's called Asonic ID. |
0:27.4 | And with me today is Dallas Taylor. |
0:29.7 | He is the host of a podcast called 20,000 Hertz, and he is a geek for Sonic IDs. |
0:35.6 | Hi, Dallas. |
0:36.6 | Hi, Whalen. |
0:37.6 | So you can think of a Sonic ID almost like an audio logo. |
0:41.1 | So instead of say a Nike swoosh, it's a sound. |
0:44.4 | And it represents a whole brand. |
0:46.2 | You probably know a lot more of these than you realize. |
0:48.9 | So for example. |
0:50.4 | Intel? |
0:51.4 | That's right. |
0:55.1 | Ding, ding, ding. |
0:56.4 | I got a little sweaty for a second because I really wanted to get the right answer. |
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