Hauling the American Dream: How One Rural Family Business Built 50 Years of Momentum with Barry Selland

Entrepreneurs on Fire

John Lee Dumas

Entrepreneurship, Careers, Business

4.8 • 4.1K Ratings

🗓️ 22 December 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Barry Selland is the President of Selland Trucking, a multigenerational family business that has been hauling freight across America for more than 50 years. Based in rural South Dakota, He has grown the company from its agricultural roots into a nationwide flatbed and step-deck carrier known for reliability, long-term customer relationships, and a team culture built on respect. With decades of on-the-road experience and a deep commitment to his employees, he embodies what it means to build big dreams from small-town America.

Top 3 Value Bombs

1. A thriving family business is built on one thing above all - communication, brutal honesty, constant dialogue, and transparency.

2. Passion fuels longevity, if you don't truly love the work, the business won't survive the hard seasons.

3. Rural entrepreneurs succeed by wearing every hat, doing the work themselves, and maintaining personal relationships that technology can't replace.

Visit Barry's website to learn more about their business - Selland Trucking

Transcript

Click on a timestamp to play from that location

0:00.0	Boom, shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire,
0:06.1	brought to you by High Level, the all-on-one sales and marketing platform.
0:10.2	Today we'll be breaking down hauling the American Dream, how one rural family business built
0:15.0	50 years of momentum.
0:17.2	To drop these value bombs, I brought to Barry Selland into EO Fire Studios.
0:26.7	Barry is the owner of Selling, a 50-year family run operation hauling freight across all 48 states and beyond, providing rural grit still drives America's economy forward.
0:31.5	And today we talk about building a family culture that keeps people loyal, safe, and fired up
0:35.7	to deliver.
0:36.4	We talk about family businesses overall,
0:38.3	being a rural entrepreneur and oh so much more. And a big thank you for sponsoring today's
0:42.3	episode goes to Barry and our sponsors. Are you ready for the ultimate all-in-one platform
0:48.3	for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow-ups,
0:54.1	manage clients, and even white-label
0:55.8	your own software, say hello to our featured partner high level and visit high-level
1:03.0	fire.com to start your free trial today. Fire Nation, success isn't a solo journey.
1:13.3	It's about who you surround yourself with. That's why I built the Freedom Circle, a powerful community of entrepreneurs, ready to support, inspire,
1:19.3	and share the ideas that move you forward. Visit Freedom-Serkle.com to learn more.
1:27.3	All right, hello.
1:28.7	We have Barry Selling here.
1:31.0	This is hauling the American Dream, how one rural family business built 50 years of momentum.
1:36.9	And here's Barry.
1:37.7	He's the owner of Selling, a 50-year run, family run operation, hauling freight across
	...

Transcript will be available on the free plan in 19 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from John Lee Dumas, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of John Lee Dumas and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.