What's good, y'all? You are listening to Code Switch, the show about race and identity from NPR.

I'm Gene Demby.

A whole lot of people has spent the last year plus boycotting Target.

The African American community spends upwards of $12 million a day at Target.

And so we thought that the one that was the most trafficked

should be the focus of our media attention.

The Big Box Retailer Target is reeling.

Sales have stalled.

Its stock price has plunged,

and the company faces growing backlash

months after rolling back its diversity, equity, and inclusion, or

DEI initiatives.

And now that year-long boycott is over.

So thank you for praying with us, marching with us, and standing with us, and stay tuned

for the next fight, but this fight for us has now reached its conclusion.

But has it really, y'all, has it though?

That voice you just heard belongs to the Reverend Jamal Bryant.

He's kind of a celebrity pastor who was one of the people behind the proposed boycott of Target

back in 2025.

Originally, it was supposed to be a 40-day Target fast by black consumers, and it ended up going on a

lot longer and growing beyond the initial pledges.

In fact, several Latino organizations called for a similar moratorium on shopping at Tarje.

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