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Frequent Miler on the Air

Hashing out Hilton's Devaluation | Coffee Break Ep56 | 5-20-25

Frequent Miler on the Air

Frequent Miler

Aviation, Places & Travel, Society & Culture, Leisure

4.9638 Ratings

🗓️ 20 May 2025

⏱️ 21 minutes

🧾️ Download transcript

Summary

Without warning, Hilton increased its top standard room rate for many hotels, which follows a big increase in December last year. Most increased around 5K points, but some much more, especially at the high end.

(00:27) - Hilton increased top standard room rate for many hotels, which follows a big increase in December last year

(05:23) - A few examples for high end properties impacted

(06:30) - How serious of a devaluation is this?

(13:56) - Have we lost faith with Hilton?

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Music Credit – Beach Walk by Unicorn Heads

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Transcript

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0:00.0

This is a Voyescape podcast. You can find all of our travel podcasts from around the world at

0:07.1

voyescape.com.

0:12.0

Welcome to coffee break, where we focus on a single topic related to miles and points.

0:17.0

And each coffee break is limited to 20 minutes or less for your money back.

0:21.9

On today's coffee break, Nick and I are going to be hashinging out Hilton's devaluation.

0:27.7

Let's talk about what happened, and then we're going to get into how big of a devaluation is it?

0:34.5

And has Hilton lost, have we lost faith in Hilton? Yeah, well, so at a base

0:40.6

level, Hilton increased the standard room redemption rates at a bunch of the really high end,

0:47.1

top sort of most aspirational properties. So, and when I talk about the standard room rate,

0:52.0

of course, that's because Hilton offers both standard rooms as awards and then premium room awards.

0:58.4

And premium room awards tend to yield very poor value for points and tend to cost lots and lots of points.

1:04.0

Standard room awards are more of what we think of as like a standard award chart.

1:08.0

Your Hilton Free Night certificates can be used for standard rooms. So they

1:12.2

increased the rate for those standard rooms pretty significantly at a number of places just last

1:18.2

week. And this comes on the heels of a similar devaluation that happened last December.

1:22.7

Yeah. So last December, they, you know, behind the covers, just raised the top rate for a number of hotels.

1:32.4

One example is Waldorf Astoria Los Cabos Pedrigal.

1:37.6

I don't know if I'm saying that right.

1:40.8

So that's a very highly rated property.

1:43.0

I haven't had a chance to go there yet, but people love it.

1:46.4

Last year, the maximum it would cost for a stand-of-room was 120,000 points.

1:53.1

But sometime in December, that jumped to 140,000 points.

...

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