Hasbro's CEO lets AI Peppa Pig help design toys

Decoder with Nilay Patel

Vox Media Podcast Network

Business, Technology

4.2 • 3.4K Ratings

🗓️ 9 March 2026

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hasbro might be a toy company, but CEO Chris Cocks has spent the last several years pushing it more and more into the digital media, gaming, and collectibles space. That makes sense, since adults have money and kids don't. All those IP and licensing deals are working out for Hasbro so far. But Hasbro is also facing a lot of risk from instability: in trade and tariffs, in politics and culture, and in the video game market, which seems to be in a more or less permanent state of crisis. Read the full interview transcript on The Verge. Links: Chris Cocks on Decoder (2023) | The Verge Hasbro just made a massive ‘Harry Potter’ Announcement | Parade Businesses push for tariff refunds as Trump aides hint at fight | New York Times We’re finally seeing more of Hasbro’s forgotten space game | PC Gamer Xbox in is danger. Will Microsoft save it, or kill it? | Decoder OpenAI’s billion-dollar deal puts Mickey Mouse in Sora | The Verge A comprehensive timeline of JK Rowling’s descent into transphobia | Them Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:56.3	That's v-a-n-ta.com slash voxpod.
1:04.7	When is the AI bubble going to burst?
1:07.8	How do you AI proof your job?
1:10.1	How should colleges handle AI and prepare students
1:13.0	for a shifting job market? I'm Henry Blodgett, and on my show, Solutions, I've been exploring
1:19.0	all of those questions and more with experts who have actual answers. We hear enough about our
1:24.8	problems. Let's solve them. Follow Solutions with Henry Blodget.
1:33.9	Until now, mobile phone companies have worked very hard to ensure their phones do not start fires.
1:39.4	But we found one company that dared to go in a different direction You make a phone with fire starting as a feature.
1:45.7	On The Vergecast, we're talking about all the greatest and weirdest phone concepts
1:48.2	from Mobile World Congress in Barcelona.
1:50.7	Plus, after years of legal battles, Google and Epic are now best buddies,
1:54.4	contractually obligated to not say mean things about their app stores anymore.
1:58.2	That's this week on the Vergecast, wherever you get your podcast.
2:04.8	Thank you. about their app stores anymore. That's this week on The Vergecast, wherever you get your podcast. Hello and welcome to Decoder.
	...

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