Harvard Business Review's Kevin Evers on the Genius of Taylor Swift (SB1671)
The Stacking Benjamins Show
Joe Saul-Sehy and Josh ‘OG’ Bannerman, CFP
4.4 • 2K Ratings
🗓️ 16 April 2025
⏱️ 70 minutes
🧾️ Download transcript
Summary
What Taylor Swift teaches us about strategy, long-term thinking, and building an empire.
Taylor Swift isn’t just a pop icon—she’s a master strategist. And in this episode, we unpack exactly how she built a cultural and financial empire with smart moves that offer powerful lessons for any Stacker.
Joe Saul-Sehy sits down with Kevin Evers of Harvard Business Review Press to explore:
- How Taylor’s early partnerships set her on a path most artists never get to walk
- Why a clear vision—and the discipline to stick to it—can be a superpower
- How she turned frustration into creative fuel and conflict into leverage
- The surprising role MySpace and radio tours played in her initial success
- And what her story teaches us about marketing, risk-taking, and ownership
But the show doesn’t stop there. Joe and OG also dive into:
- Grant Cardone’s 401(k) comments and whether his hot takes hold up
- The risks and rewards of real estate
- What crypto storage, insurance, and documentation mean for your financial safety net
Plus, Mom’s neighbor Doug jumps in with a tax-themed trivia challenge—and a few surprising family stories to bring it all back home.
Whether you’re a Swiftie, a strategist, or someone just trying to make smarter money moves, this episode delivers sharp takeaways and fresh perspectives.
FULL SHOW NOTES: https://stackingbenjamins.com/all-about-taylor-swift-business-genius-1671
Deeper dives with curated links, topics, and discussions are in our newsletter, The 201, available at https://www.stackingbenjamins.com/201
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Transcript
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| 0:00.0 | Okay, right here. |
| 0:02.0 | It says right here in this account we have $401,000. |
| 0:06.0 | Jackpot? |
| 0:07.0 | No, that says you have a 401 account. |
| 0:11.0 | If you liquidate that right now, you'll have, you know, maybe $5,000. |
| 0:16.0 | So what happened to the other $396,000? |
| 0:22.8 | What is wrong with the two of you? |
| 0:33.8 | Live from Joe's Mom's basement, it's the Stacking Benjamin Show. I'm a new. show. |
| 0:47.9 | I'm Joe's mom's neighbor, Doug, and how do you follow up our deep dive into the genius of Taylor Swift on Monday? |
| 0:49.8 | You talk to the guy who literally wrote the book on the topic. |
| 0:54.2 | Today, we welcome from Harvard Business Review Press, Kevin Evers. |
| 0:58.5 | Plus, in our headline, one publication is worried your crypto stash might not be as safe as you'd think. |
| 1:04.8 | How do you protect your digital assets? |
| 1:07.4 | We'll share. |
| 1:08.4 | And don't you worry yourself even a little bit because I'll be sure to amaze you |
| 1:13.2 | with some incredible trivia. And now two guys who are the Taylor Swift's of financial podcasting, |
| 1:20.8 | it's Joe and oh, Jha, Jha, JJ-G. One of them looks great in tights. |
| 1:32.2 | I was going to say, no laughing while you're doing that, Doug. |
| 1:34.4 | No laughing while you're saying that. |
| 1:35.7 | Come on, straight face. |
| 1:37.4 | Hey, everybody. |
| 1:38.3 | Welcome to our version of the Ares Tour. |
... |
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