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Audio Collective.

This is Design Matters with Debbie with support from from design observer.com.

This episode is brought to you with support from shutterstock

and Linda.com. On this program Debbie Millman talks with industrial designer

Hartmoot Eslinger about working for Steve Jobs in the early days of Apple

and about how creating the design template for Apple or any product line is similar to

writing music. You play a certain key, certain harmonies, and then you can repeat

it and modify and play with it. Here's Debbie Millman. In the field of industrial design, Hartmut Eslinger

is a legend. Hartmut was born in Germany in 1944 and grew up in the Black Forest.

In 1969, the year he graduated from design school,

he started an agency with two friends which later became frog design.

Hartman got a lot of attention early on through his work at Bega, the German

Electronics Company.

He even got more attention a few years later through his work for Sony, which acquired Vega.

And he got the most attention in the early 80s when he designed the Macintosh SE.

That design, and a few others he's worked on are in the permanent

collections of the Whitney Museum and the Museum of Modern Art. Hartmut,

welcome to Design Matters.

Good morning.

So Hartman isn't true that when you were a little boy, whenever you saw a car in the very

small village you grew up in, you drew it and filled countless

...