Hard Truths, Growth Stories, and Bulletproofing Your Business for Sale with Heather Schuck

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 28 April 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- In this episode of The Exit: Heather Schuck shares her journey from neuropsychology to baby fashion mogul to co-founding Elevated Exit, where she helps founders build sellable businesses. Drawing from her own burnout-driven exit, she reveals hard truths about SOPs, real business assets, and the power of a compelling growth story. She discusses timing, AI integration, and why many founders regret PE earn-outs. Whether you're planning years ahead or already itching to move on, Heather’s straight-talking advice offers a smart, strategic lens on what it really takes to exit well—and why you should start preparing long before you think you're ready. -- Heather Schuck is a dynamic sales and marketing strategist with over 20 years of experience helping businesses optimize their internal sales and marketing systems to increase their valuation and position them for successful exits at higher multiples. She works closely with CEOs and founders to refine their go-to-market strategies and create a robust, data-driven sales pipeline to support near-term growth projections, positively impacting investor confidence. With over $300 million in attributed revenue, Heather has a keen ability for identifying new growth opportunities, deep insight into customer behaviors, and a proven track record of aligning marketing with sales to close high-ticket deals faster. Her ability to create actionable growth plans and implement efficient, lean operations to maximize revenue without overspending on customer acquisition or retention makes her an invaluable asset for companies looking to boost their valuation before an exit. Heather on LinkedIn: https://www.linkedin.com/in/heatherlschuck/ Website: https://elevatedexitpartners.com/ -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Before we get into the exit today, I want to talk about the certified M&A advisors that are on Flippa.
0:06.1	If you are an operator right now running a business and you're thinking about exiting,
0:10.8	you are going to want to get a free online business valuation on the exit landing page.
0:16.7	Without a doubt, it is the smartest thing you can do to start a process and get yourself organized.
0:23.0	So you're going to go to the URL, flippa.com, slash exit, to check out more, and let's jump into
0:28.1	the interview.
0:29.3	Below and welcome to the exit presented by Flipup, the number one platform to buy and sell online
0:34.2	businesses.
0:35.2	Flipa manages over a billion in deal value annually and combines
0:39.4	expert buy and sell side advisory with its market leading valuation tool, deal room,
0:43.9	off market offering, market insights, an AI-based deal-by-deal matching engine. Now for the exit.
0:50.9	The exit is a 30-minute podcast featuring awesome entrepreneurs who have been there and they
0:54.8	have done it. The exit talks to operators who have bought and sold businesses of all different sizes.
1:00.3	You learn how they did it, why they did it, and get exposure to the world of exits. It's a world
1:05.1	occupied by a small few, but accessible to many. On this episode, the Exit, I sit down with Heather Shook.
1:12.1	She's a fantastic entrepreneur, and she's really taking a different perspective to exit options
1:17.6	and really telling a lot of really great strategies in this episode.
1:22.1	So if you guys are operating a business, you're interested in growth and sales pipelines,
1:26.7	how growth initiatives really play
1:28.5	into preparing for an exit. This is your episode. I had a lot of fun talking to Heather because
1:34.2	we not only talked about making a business an attractive acquisition target through growth
1:39.9	initiatives and just the importance of focusing on the type of acquiring company like a strategic
	...

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