Hard-Selling vs Soft-Selling and the Invisible Hooks You Probably Missed

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8 • 982 Ratings

🗓️ 20 May 2020

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

People are getting the Traffic Secrets book in the mail today, and if you're not careful, you may miss the greatest marketing lesson of all. On today's episode Russell explains the difference between hard-selling and soft-selling. Here are some of the informative things to look for in this episode: Find out how Russell is almost constantly soft-selling his products and services and why you may not have noticed. See why when you buy from Russell you should buy slowly and pay attention to everything that happens from going through the funnel to receiving things in the mail. And find out what kind of ad Russell has that is converting best right now. So listen here to find out the difference between a hard and soft-sell and how you can use them in your own business. Transcript - https://marketingsecrets.com/blog/312-hard-selling-vs-soft-selling-and-the-invisible-hooks-you-probably-missed Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do we really need another computer?
0:02.0	One that's faster, more powerful.
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0:05.0	But to reinvent music using a neural processor,
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0:15.0	A powerful AI computer is not for everyone.
0:18.0	But if you're trying to change the world,
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0:21.1	we built one for you. Microsoft co-pilot plus PCs powered by Snapchat, the fastest, most intelligent
0:26.7	Windows PCs ever. Bachelor life varies with you switching settings. What's up everybody? This is Russell
0:31.5	Brunston. Welcome back to the marketing secrets podcast. Today I want to talk about the marketing
0:35.6	that's invisible inside of the fulfillment
0:39.1	of the thing that you were actually selling.
0:42.4	So the big question is this.
0:44.9	How are entrepreneurs like us who didn't cheat and take on venture capital for spending
0:49.6	money from our own pockets?
0:51.5	How do we market in a way that lets us get our products and our services
0:55.1	and the things that we believe in out to the world and yet still remain profitable?
1:00.3	That is the question in this podcast will give you the answers. My name is Russell Brunson
1:05.5	and welcome the marketing secrets. All right. So a couple of things that had something seeing this.
	...

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