May I imagine walking into an Apple store and all you see is just these big, ugly labels on all of the tables, which I did not know was a thing until you put this in our show notes this morning.

Yeah, I mean, this is the kind of thing Apple would not allow if they had control. Unfortunately, they're not, they're forced to.

So the EU has wrote up these new kind of energy labels.

I don't know if you have these in America, but I've seen these kind of things before on

like fridges and stuff. Yeah. Yeah. And like kitchen appliances. They're the big like rainbow things.

Like it's like a grade A to G. And they do some sort of testing to try and encourage manufacturers

to be more energy efficient. To mix success, I think.

Like,

they have them on hovers and basically people game the system by just making the hovers less powerful, which gives them a better energy rating, but then also means the hovers don't work as well. So, like, have you really, you know, is it actually better? Because you've got to twice much hoovering, but the energy rating's lower. So anyway, there's loads of controversy about it,

but this is now expanded to tablets and smartphones.

Uh, got into twice much hoovering, but the energy range lower. So anyway, there's loads of controversy about it, but this is now expanded to tablets and smartphones.

In June, it was quite widely reported that Apple had rolled out these energy labels, like, online.

So if you're in an EU store region, you can go online,

and for all of their products, their tablets and their phones at least,

you can now get an energy rating. And it also has some other measurements on there about like durability and water resistance and battery life estimates based on the EU's regulated testing.

So the idea is if you're only a EU consumer, you can get an idea about the relative energy usage and, you know, battery cycles and sustained longevity

of your device in the Apple store and compare it to the Samsung store devices and everything

else. But what I didn't know is that Apple is actually forced to show these labels in the

retail outlets. So now if you go into like the Apple store in Germany, there's just a table,

there's just a row, there's just a

row of stickers on the iPad table where they have every single iPad that they sell and the energy

rating label associated with it.

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