Ham and the Garlic - Give the market what it wants | Ep 260

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 18 December 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Lead your clients to the best destination. Today, Alex (@AlexHormozi) discusses about a fun story that often gets shared around in the industry and a great lesson in meeting your clients where they are today, in order to get them to where they want to be tomorrow.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:36) - Alex shares the story about “Ham and the Garlic”

(3:07) - Moral of the story: you have to give people what they want in order to give them what they need

(5:17) - Change your perspective on how you talk with clients, customers, etc. Talk to them in a language that speaks the truth, relate to them, understand their problems, their fears, etc.

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Transcript

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0:00.0	Hey guys, real quick.
0:00.8	So Layland and I are definitely working
0:01.9	on our social media presence if you guys haven't noticed.
0:04.2	And we're just breaking now into linked in.
0:06.4	All right, it's not as bad as I thought.
0:08.3	It's actually been pretty awesome so far.
0:09.5	And you guys have been really cool in there
0:11.0	and people are sharing our stuff a lot.
0:12.2	So if we aren't connected on LinkedIn,
0:14.0	that go ahead and let's connect and let's rock and roll.
0:17.7	What's going on, everyone?
0:18.9	In this short video, I want to tell you a story
0:21.5	about how you can position your marketing
0:23.5	in a way that gets a lot more people
0:25.9	to respond to it independent of whether you may like it or not.
0:30.0	Welcome to the game where we talk about how to get more customers,
0:32.3	how to make more customers, how to keep them longer
0:34.3	and the many failures and lessons we have learned along the way.
0:36.8	I hope you enjoy and subscribe.
0:39.0	When I was starting out, right,
0:41.9	I struggled to get people to buy what I knew would help them.
0:46.4	Right? So when I started in fitness,
	...

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