Haley Rosen, founder and CEO of Just Women’s Sports. Plus, a sports media panel with Boston Globe media writer Chad Finn and Sports Business Journal Managing Editor/Digital Austin Karp

Sports Media with Richard Deitsch

Audacy

News, Business News, Sports, Sports News

4.3 • 721 Ratings

🗓️ 10 June 2022

⏱️ 94 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 213 of the Sports Media Podcast features two segments. First up is Haley Rosen, the founder and CEO of Just Women’s Sports. She is followed by a sports media panel with Boston Globe media writer Chad Finn and Sports Business Journal Managing Editor/Digital Austin Karp. In this podcast, Rosen discusses Just Women’s Sports, a women’s sports-focused media platform featuring news and analysis of women’s sports, interviews, podcasts, videos and other media content; why she feels this is a moment where a women’s sports media brand can be built to last; how she soft launched her company and then launched with investment including from Elena Delle Donne and Kevin Durant among others; how teams and players have reacted to JWS; softball and volleyball as underserved media markets; advocacy versus journalism and how to approach that; her thoughts on gambling on women’s sports and an underserved market in that space; long-term possibilities for the site and more. Finn and Karp discuss NBA viewership through three games of the NBA Finals; why the NBA should feel mixed on the data so far; the importance of length, particularly for this series; whether the Celtics’ stars play nationally; the viewership for Turner and ESPN in their first year of the NHL deal; why people did not tune into Rafa Nadal but did for Coco Gauff; the debut of LIV golf and the potential for a U.S. TV deal; sportswashing; how viewers might feel about Arlo White taking LIV’s money; if there is a non-Tiger golfer who moves the needle and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0	Hey everybody, this is Richard Ditch and welcome to the sports media podcast. My producer, Patrick Antonetti. Two segments this week, three guests. Really interesting and insightful people on it. We start with Haley Rosen, the founder and CEO of just women's sports.
0:24.4	If you are not familiar with just women's sports, it's a women's sports-focused media platform
0:29.4	that features news and analysis of women's sports, interviews, podcast, videos, has a women's-only scoreboard,
0:36.8	which is the only website I know of that
0:39.8	does that.
0:42.6	Just Women's Sports in the news this week, they raised $6 million in a funding round.
0:50.1	And so a really big, a big week for Haley Rosen and for her company,
0:58.7	included in that funding round,
1:01.6	women's tennis pioneer, Billy Jean King,
1:04.7	and Washington spirit owner Michelle Kang,
1:08.2	her startup now, just women's Sports valued at $36 million.
1:14.0	So we had a really interesting conversation on what Just Women's Sports is trying to do,
1:23.6	why Haley thinks that this is the moment for a brand like that to be successful, where others in the past had not,
1:31.6	how teams and individual athletes have reacted to the site.
1:35.3	We talked about some of the underfunded markets when it comes to women's sports, women's softball and volleyball, but softball and volleyball. Talk a little bit about
1:47.2	advocacy versus journalism and how they just sort of look at their editorial product. And then we get
1:53.4	into really what I thought was an interesting conversation on gambling on women's sports and how
1:56.7	this is basically untapped terrain. Nobody is really doing anything big on that. And so Haley and I talked
2:06.4	about that was really, really fascinating. So Haley Rosen first up. And then we have a roundtable
2:11.7	with myself, Chad Finn, Boston Globe Media Writer and Sports Business Journal managing editor
2:16.7	of Digital Austin Carp.
2:18.9	We go very, very deep into NBA viewership numbers, why the first two games have played out as they have and how on this one, it really sort of depends on your viewpoint.
	...

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