You're listening to Yap, Young and Profiting Podcast, where anything goes if it makes you grow.

I'm your host, Hala, and this episode is all about first impressions and cultivating a consistent personal brand.

Being good at first impressions and in general, being a more likable

person can help you profit in life because you'll always benefit from having people on your side.

Episode one, we're yapping about first impressions. Coming up with an understanding of who you are as a person.

This is an inside-out process.

These tools have different purposes.

It's like a toolbox.

Not one tool fits all situations, but for all situations, there's a tool that's going to fit.

And then you make sure, through being strategic strategic that the rest of the world gets it

and that they understand the value that you have to bring.

The human race is built to size each other up quickly. First impressions happen fast and they're

stubborn. Research says it takes anywhere from four seconds to two minutes for a person to make

their initial impression about you and once an impression is formed, it's very, very hard to change it.

Even after multiple encounters with that person and presented with lots of evidence to counteract

that initial impression.

And while you might wish opinions about you were based on your intelligence or experience,

most studies show that first impressions are shaped by what can be seen or heard in those first few initial seconds.

First impressions are very important because what first impressions form is a filter through which we see

that person again and again. That's Dr. Jack Schaefer, a former FBI agent with a specialty

and behavioral analysis, an author of one of my favorite books, The Like Switch, an ex-FBI

agent's guide to influencing,

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