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London Real

Guy Kawasaki - The Art of Social Media

London Real

Brian Rose

Investing, Cardano, Crypto, Bitcoin, Brianrose, Ethereum, Londonreal, Technology, Cryptocurrency, Business, Defi

4.41.9K Ratings

🗓️ 25 January 2015

⏱️ 87 minutes

🧾️ Download transcript

Summary

Today we speak to Guy Kawasaki, author, entrepreneur and social media expert, he’s worked with some of the biggest companies in Silicon Valley. In the late 80s he worked at Apple, directly under the leadership of Steve Jobs. More recently he’s worked as Google advisor to Motorola. His expertise is coveted and his zero bull approach to work has seen him deliver time and time again. His stories are fascinating, coming from that revolutionarily historic place, only decades ago, that spawned personal computing and the internet as we know it today.

He’ll also be sharing some of his insight into what it means to operate on social media. Want to become a social media mover and shaker? Ready to start a brand revolution online and build interactive community around what you do? Companies want to get online, but most of them do it wrong or blow valuable time and resource misfiring their strategy. Kawasaki will be dropping some wisdom..

Remember that we’re giving away signed copies of Kawasaki’s book in our Twitter competition. Pick out the best quotes from the show and tweet them out using #kawasakiquotes. The winners will be selected by Brian and contacted to receive their prize!

Also remember that if you’re in the LA area, our very own Brian will be headed to the Tai Lopez conferenceJanuary 30th to 31st. The conference will focus on building a multi-million dollar business and exploding your customer base. Tickets to the conference is available at a killer $97. There’ll be some enormous announcements being made, some brilliant speakers (including past guest Oren Klaff) and of course Tai Lopez himself. Only 5 days to go - sign up today!

Transcript

Click on a timestamp to play from that location

0:00.0

This week on London Real, we have the former chief evangelist of Apple and social media expert Guy Kawasaki.

0:09.0

I'm not a big consumer of social media, I'm a producer of social media. I don't think my high school

0:15.3

English teacher would think I wrote 13 books in my career. You know maybe if

0:19.0

writers were because you don't have a damn thing to say so then shut up. Empower people. That's what I do.

0:27.3

The ultimate bottom line is, you know, positioning, branding, powerful marketing platform and

0:32.4

you get that not by self-promotion.

0:36.7

A book is an end in itself.

0:38.5

It's not a means to an end.

0:40.2

So I take a picture of whale sushi, okay?

0:42.4

People are freaking out.

0:44.0

You should curate because it is too damn hard to create.

0:46.0

Pushing out product through your social media

0:50.0

is not necessarily the ultimate bottom line.

0:52.0

Are you thinking short term or long term? is not necessarily the ultimate bottom line.

0:52.9

Are you thinking short term or long term?

0:54.6

I'm convinced now that it's better to be lucky than smart.

0:59.2

London Reel presents Guy Kawasaki, the art of social media.

1:05.0

When you get to be 60, you'll understand it.

1:09.0

You just don't give a shit.

1:13.0

Welcome back to London Reel.

1:15.0

I am here near the walled city of London and check out what I got for you today.

1:20.0

It is the old Roman walls that separated the city. Funny enough, I'm at a place called Bishop's

...

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